Sponsorship & Marketing
Features
All upside for NFL from ‘win-win’ Nike-Fanatics deal
Amazon Web Services gets global seat at Formula One table
Fiba | Delivering a global perspective on basketball
AISTS | A global network at the heart of sport
Legends White Paper #2 | Delivering sales above forecast
China Digest | Formula E to stage race in Sanya
In this week's China sports industry round-up: Formula E to stage race in Sanya | Alibaba and Tencent invest in City Football Group stakeholders | Tencent extends Tour de France digital rights
The Business of Wimbledon: Brand and Media
The Business of Wimbledon: Social media and marketing
Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.
The Business of Wimbledon: Sponsorship
China Digest | China invests in its basketball legacy
In this week's China sports industry round-up: China invests in its basketball legacy | Klay Thompson launches charity project in Guiyang | World Cup sponsors Hisense could face fine in wake of new partnership
SportBusiness International July 2018
How the NBA’s Nets leaned into Brooklyn
Coke Premier League deal sounds like the Real Thing
US Digest | FIFA World Cup ratings recovering from rough start
In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model
China Digest | Sports betting set to be legalised in Hainan
In this week's China sports industry round-up: Sports betting set to be legalised in Hainan | iQiyi adds more golf rights to its portfolio | University football association signs with Adidas
Case Study: Dimension Data and the Tour de France
SportBusiness spoke to Dimension Data chief marketing officer Ruth Rowan about the genesis and evolution of the partnership, which started in 2015 and will run to cover the 2019 Tour.
China Digest | China still a player in 2018 World Cup
In this week's China sports industry round-up: China still a player in 2018 World Cup | A third of World Cup counterfeit tickets sold to Chinese fans | Neymar joins forces with Chinese brand Oppo
China Digest | Diking is newest sponsor for Russia 2018
In this week's China sports industry round-up: Chinese company Diking is newest sponsor for Russia 2018 | DDMC bids for AFC commercial rights | China updates Formula E race venues, adding Saudi Arabia to the fixtures