Sponsorship & Marketing
In this week's China sports industry round-up: Formula E to stage race in Sanya | Alibaba and Tencent invest in City Football Group stakeholders | Tencent extends Tour de France digital rights
Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.
In this week's China sports industry round-up: China invests in its basketball legacy | Klay Thompson launches charity project in Guiyang | World Cup sponsors Hisense could face fine in wake of new partnership
In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model
In this week's China sports industry round-up: Sports betting set to be legalised in Hainan | iQiyi adds more golf rights to its portfolio | University football association signs with Adidas
SportBusiness spoke to Dimension Data chief marketing officer Ruth Rowan about the genesis and evolution of the partnership, which started in 2015 and will run to cover the 2019 Tour.
In this week's China sports industry round-up: China still a player in 2018 World Cup | A third of World Cup counterfeit tickets sold to Chinese fans | Neymar joins forces with Chinese brand Oppo
In this week's China sports industry round-up: Chinese company Diking is newest sponsor for Russia 2018 | DDMC bids for AFC commercial rights | China updates Formula E race venues, adding Saudi Arabia to the fixtures