Sponsorship & Marketing

US online food delivery service Grubhub has struck a deal with Concacaf to become the official food delivery partner of the 2021 Gold Cup, marking the company's first foray into a major sports partnership.

Champion Lubricants has opted to extend its sponsorship of the World Rallycross Championship (World RX) into a second season

US financial services company Credit One Bank has become the title sponsor of the Women's Tennis Association tournament in Charleston, South Carolina, as well as the newly-renovated stadium at LTP Daniel …

The Ladies Professional Golf Association (LPGA) has extended its long-term association with video game developer Electronic Arts (EA)

German global mobile communications company T-Mobile has secured a wide-ranging agreement with the Southeastern Conference and SEC Network.

The impact of the postponement of the Tokyo 2020 Olympics on the International Olympic Committee’s finances has been laid bare in its latest financial statements, with the organisation declaring revenues o…

Fan token platform Socios.com has been confirmed as the new ‘Global Main Jersey Partner’ of Italian Serie A club Inter Milan for the 2021-22 season.

India-based tech company Tata Consultancy Services has secured a deal with New York Road Runners to extended its title sponsorship of the New York City Marathon until 2029

Premier League side Leeds United has signed an extension to its sponsorship contract with sports retailer JD Sports

The organisers of the Birmingham 2022 Commonwealth Games have signed up Kuehne+Nagel as the event’s official logistics provider.

Marron Media, the Australia-based sports media agency co-founded by former International Cricket Council media rights manager Lara Richards, has been appointed to distribute the international broadcast…

English Premier League club Chelsea has signed up food delivery service Zapp to its sponsorship roster

Vivo, the Chinese mobile phone maker, has become the official sponsor of China’s national women’s volleyball team.

Spanish Grand Tour cycling race La Vuelta a España has signed up soft drinks brand KAS as its official soft drink and supplier for the second consecutive year.

Global sports merchandising giant Fanatics has secured an exclusive, multiyear memorabilia and collectibles partnership with Major League Baseball superstar Shohei Ohtani

Barbados’s pre-eminent cricket stadium, the Kensington Oval, is in search of its first naming rights sponsor.

Alex Charkham, chief strategy officer at the Fuse marketing agency, predicts the UK will receive more than its normal share of global marketing spend as it emerges faster from lockdown than other economies – and this represents a big opportunity for sport