Sponsorship

Features

In this month's issue we cover the following: MOROCCO 2026  –  The North African country pushes the vision of a 'compact' World Cup UNI

The winners from across all our award categories.

In this week's China sports industry round-up: Sinobo wins Beijing 2022 Olympic village contract; Chinese-owned Aston Villa in trouble after playoff defeat; and reforms make Hainan province golfing destination

In this week's US sports industry round-up: MLB aims to establish long-term relationship with London; United 2026 offers financial and diplomatic assurances; and Manning considers joining Panthers ownership group 

In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated

Terrence Burns has worked at the heart of the Olympic Movement for decades. Here, he disusses his new venture, T Burns Sports Group, its acquisition by George Pyne's Engine Shop, and what it means for the industry.

 

Tim Crow looks at why the key driver in sports marketing is still an inconvenient truth.

SportBusiness International speaks to EA Sports and NFL executives to discuss how they bring in sponsors to the Madden games and the commercial opportunities available

In this month's issue we cover the following: COMING TO AMERICA  – Bayern Munich's New York office helps to secure new partners JUVENTUS – the commercial strategy of Italy's top club LOCAL

Browse the sections of the report Appetite for disruption: Inside We Are Disrupt, a female-focused sport marketing agency

Ben Cronin talks to David Grevemberg about the Commonwealth Games Federation's new model for selling sponsorship and supporting host cities in their delivery of the games.

Sport has conquered the world. So where does it go next? Tim Crow predicts sport’s next big frontier.

Formula 1 is using a new proprietary tool to provide a more holistic valuation of its sponsorship assets. Ben Cronin speaks to the sport's head of global sponsorship and commercial partnerships Murray Barnett and developer Rob Mills about how it works.

Before opening the NYC office, Bayern had 13 million fans in the US; they now have 27 million. In 2014 Bayern had just eight fan clubs spread across America; now they have 136 in 39 states. Bob Williams investigates.