Sponsorship

In this week's China sports industry round-up: Youku obtains World Cup streaming rights; OTT broadcast rights approved for Hisense; More Chinese businesses to become World Cup sponsors

The Professional Darts Corporation has revealed that the 2018-19 World Championship will feature two female qualifiers as part of an expanded field of 96 players, while bookmaker William Hill has also renewed its title sponsorship of the sport’s showpiece event.

In 2018, Glasgow secured a second consecutive fifth-place finish in the overall Ultimate Sports City rankings, and a welldeserved trophy for the best city with a population under 1.3 million. Rory Squires talks with Billy Garrett, director of sport and events at Glasgow Life, about how Scotland’s second city has created a world-beating event strategy

In this month's issue we cover the following: MOROCCO 2026  –  The North African country pushes the vision of a 'compact' World Cup UNITED 2026 – Its North American rivals hope Fifa's decision will b...

The winners from across all our award categories.

Golf’s PGA Tour will stage its first tournament in Detroit, and return to the state of Michigan for the first time since 2009, through a deal backed by mortgage lender Quicken Loans.

In this week's China sports industry round-up: Sinobo wins Beijing 2022 Olympic village contract; Chinese-owned Aston Villa in trouble after playoff defeat; and reforms make Hainan province golfing destination

Portuguese football superstar Cristiano Ronaldo has signed an extension to his endorsement partnership with nutrition company Herbalife.

The Ladies Professional Golf Association (LPGA) has revealed details of a new event in Korea that will be sponsored by German automotive manufacturer BMW.

Spanish tennis star Garbiñe Muguruza has signed an endorsement deal with mineral water brand Evian.

The Women’s Tennis Association (WTA) has linked up with athlete marketing platform Opendorse in an effort to boost the brand appeal of its players through content sharing on social media.

Portuguese football superstar Cristiano Ronaldo has signed an endorsement deal with Chinese automotive manufacturer Wey.

The Ladies Professional Golf Association (LPGA) is to launch its first official team event through a partnership with global science and technology specialist the Dow Company, which will title sponsor the tournament.

In this week's US sports industry round-up: MLB aims to establish long-term relationship with London; United 2026 offers financial and diplomatic assurances; and Manning considers joining Panthers ownership group 

In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter

The International Skating Union (ISU) has signed a four-year deal that will see Dutch agency House of Sports seek to enhance the commercial performance of its leading speed skating events.

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated

Terrence Burns has worked at the heart of the Olympic Movement for decades. Here, he disusses his new venture, T Burns Sports Group, its acquisition by George Pyne's Engine Shop, and what it means for the industry.

 

Tim Crow looks at why the key driver in sports marketing is still an inconvenient truth.

Sports representation firm Athletes First has launched Athletes First Partners (A1P), a new sales and marketing services company that will work with clients around the world.