Sponsorship & Marketing
AFL inks five-year Crypto.com sponsorship deal
The Australian Football League has signed a five-year sponsorship agreement with cryptocurrency exchange platform Crypto.com.
The deal makes Crypto
Vodafone added to Wimbledon official supplier roster
Telecoms operator Vodafone has signed up as the ‘Official Connectivity Partner’ of the Wimbledon tennis championships in a five-year deal with the All England Lawn Tennis and Croquet Club (AELTC).
Mexican Football Federation signs Bitso as first cryptocurrency sponsor
The Mexican Football Federation has added to its sponsorship portfolio with the signing of cryptocurrency exchange Bitso
Lille ‘agrees Cazoo shirt sponsorship deal’, adds Forma-Protec
French Ligue 1 club Lille has reportedly signed UK-based online car retailer Cazoo as its front-of-shirt sponsor
Crowdfunding platform Recrowd acquires Spezia back-of-shirt rights
Recrowd, a crowdfunding platform in the real estate sector, has become a premium partner and back-of-shirt sponsor for Italian Serie A club Spezia Calcio until the end of the 2022-23 season
Naomi Osaka named highest-paid female athlete in the world
Naomi Osaka was the highest-paid female athlete in the world in 2021, according to Forbes business magazine.
The Japanese tennis star made $57
US Ski & Snowboard, Delta Air Lines renew long-standing partnership
US Ski & Snowboard and Delta Air Lines have renewed their long-standing partnership through 2023 to include the upcoming 2022 Beijing Winter Olympics
St. Pauli extends with shirt sponsor Congstar
German 2. Bundesliga club FC St. Pauli has extended its main shirt sponsor deal with telecoms operator Congstar.
The new deal will run until the end of the 2024-25 season
MSG Sports extends, expands Mattress Firm partnership
Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear marketing partnership renewal with American mattress retailer Mattress Firm.
Sponsorship executive Axer swiftly leaves Infront for IMG role
Chris Axer is understood to be leaving a prominent sponsorship sales role at Infront to take up a position with the rival IMG agency, despite having joined the Switzerland-based agency only three and a…
Remington extends ‘styling partner’ deal with Manchester United
Personal care brand Remington has extended its sponsorship of Premier League outfit Manchester United as the club’s ‘Official Electrical Styling Partner’.
The ag
USA Rugby latest national team kit supply deal for Castore
USA Rugby has signed up sports performance wear company Castore as its kit supplier
Santini extends Ironman deal
Cycling wear specialist Santini has agreed a multi-year extension to its sponsorship deal with triathlon series Ironman.
Santini will remain one of Ironman’s global premier and technical partners.
Prudential Africa joins roster of Afcon sponsors
Life insurance company Prudential Africa has confirmed its status as the official insurance partner of the Africa Cup of Nations, currently being played in the host nation Cameroon
UFC secures Manscaped extension
Mixed martial arts organisation Ultimate Fighting Championship (UFC) has signed an extension to its sponsorship contract with men’s personal care brand Manscaped.
JD.com sponsors Chinese aerial skiing team
Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics.
JD's designation will be official partner of the team
MXGP sponsorship portfolio bolstered by Liqui Moly signing
The FIM Motocross World Championship (MXGP) has signed oil and additive specialist Liqui Moly as a sponsor