Sponsorship & Marketing

The Australian Football League has signed a five-year sponsorship agreement with cryptocurrency exchange platform Crypto.com. The deal makes Crypto

Telecoms operator Vodafone has signed up as the ‘Official Connectivity Partner’ of the Wimbledon tennis championships in a five-year deal with the All England Lawn Tennis and Croquet Club (AELTC).

The Mexican Football Federation has added to its sponsorship portfolio with the signing of cryptocurrency exchange Bitso

French Ligue 1 club Lille has reportedly signed UK-based online car retailer Cazoo as its front-of-shirt sponsor

Recrowd, a crowdfunding platform in the real estate sector, has become a premium partner and back-of-shirt sponsor for Italian Serie A club Spezia Calcio until the end of the 2022-23 season

Naomi Osaka was the highest-paid female athlete in the world in 2021, according to Forbes business magazine. The Japanese tennis star made $57

US Ski & Snowboard and Delta Air Lines have renewed their long-standing partnership through 2023 to include the upcoming 2022 Beijing Winter Olympics

German 2. Bundesliga club FC St. Pauli has extended its main shirt sponsor deal with telecoms operator Congstar. The new deal will run until the end of the 2024-25 season

Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear marketing partnership renewal with American mattress retailer Mattress Firm.

Chris Axer is understood to be leaving a prominent sponsorship sales role at Infront to take up a position with the rival IMG agency, despite having joined the Switzerland-based agency only three and a…

Personal care brand Remington has extended its sponsorship of Premier League outfit Manchester United as the club’s ‘Official Electrical Styling Partner’. The ag

USA Rugby has signed up sports performance wear company Castore as its kit supplier

Cycling wear specialist Santini has agreed a multi-year extension to its sponsorship deal with triathlon series Ironman. Santini will remain one of Ironman’s global premier and technical partners.

Life insurance company Prudential Africa has confirmed its status as the official insurance partner of the Africa Cup of Nations, currently being played in the host nation Cameroon

Mixed martial arts organisation Ultimate Fighting Championship (UFC) has signed an extension to its sponsorship contract with men’s personal care brand Manscaped.

Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics. JD's designation will be official partner of the team

The FIM Motocross World Championship (MXGP) has signed oil and additive specialist Liqui Moly as a sponsor