Sponsorship

Features
News

Features

Tennis
Media

Wimbledon's long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. Ben Cronin speaks to Mick Desmond, commercial and media director for the All England Club (AELTC) and James Ralley, head of marketing, commercial and hospitality about how this strategy boosts the value of its media rights.
Tennis
Sponsorship

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part three, Ben Cronin speaks to Alexandra Willis, head of communications, content & digital to investigate the grand slam's more permissive approach to activation online.

Tennis
Sponsorship

Wimbledon’s long-term commercial strategy is driven by an increased focus on projecting itself as a global brand and protecting its standing as a premium sports property. In part two of a series on the tournament, Ben Cronin asks Mick Desmond, head of commercial and media for the All England Club and James Ralley, head of commercial and marketing, why the grand slam deliberately limits the number of its sponsors
Basketball
Business

In this week's China sports industry round-up: China invests in its basketball legacy | Klay Thompson launches charity project in Guiyang | World Cup sponsors Hisense could face fine in wake of new partnership

Business

In this month's issue we cover the following: RICHARD SCUDAMORE – Looking back on his legacy AMAZON AND THE EPL – Both parties still in testing mode WIMBL
Basketball
Sponsorship

Brooklyn’s gentrification was well under way in 2012, when Russian billionaire Mikhail Prokhorov brought the nets back to New York for the first time since 1977.
Football
Sponsorship

Only time will tell if the unconfirmed reports of a sponsorship deal between Coca-Cola and the Premier League are premature.
American Football
Business

In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model 

Football
Events

In this week's China sports industry round-up: Sports betting set to be legalised in Hainan | iQiyi adds more golf rights to its portfolio | University football association signs with Adidas

Cycling
Business

SportBusiness spoke to Dimension Data chief marketing officer Ruth Rowan about the genesis and evolution of the partnership, which started in 2015 and will run to cover the 2019 Tour.

Football
Media

In this week's China sports industry round-up: China still a player in 2018 World Cup | A third of  World Cup counterfeit tickets sold to Chinese fans | Neymar joins forces with Chinese brand Oppo

Football
Business

In this week's China sports industry round-up: Chinese company Diking is newest sponsor for Russia 2018 | DDMC bids for AFC commercial rights | China updates Formula E race venues, adding Saudi Arabia to the fixtures

American Football
Business

In this week's US sports industry round-up: Delaware ushers in new sports betting era; United 2026 bid outscores 'high risk' Morocco; and the New York Yankees win scheduling battle with ESPN.

Football
Business

In this week's China sports industry round-up: Youku obtains World Cup streaming rights; OTT broadcast rights approved for Hisense; More Chinese businesses to become World Cup sponsors

Athletics
Business

In 2018, Glasgow secured a second consecutive fifth-place finish in the overall Ultimate Sports City rankings, and a welldeserved trophy for the best city with a population under 1.3 million. Rory Squires talks with Billy Garrett, director of sport and events at Glasgow Life, about how Scotland’s second city has created a world-beating event strategy