Sponsorship & Marketing
Sponsorship & Marketing

The University of Birmingham has signed up as a sponsor of the 2022 Commonwealth Games
Rugby League
Sponsorship & Marketing

Australian telco Telstra has signed as the official naming rights partner of the National Rugby League Women’s Premiership (NRLW) for the next three years.
Football
Media

OneFootball, the German-based digital platform, has signed off on a sponsorship and content deal with VBET that will see the online betting company’s services integrated within its Brazilian platform.
Football
Sponsorship & Marketing

English Premier League club Aston Villa has signed up foreign currency exchange company Skilling to its sponsorship portfolio
Rugby Union
Sponsorship & Marketing

Australia’s national airline Qantas is terminating its 30-year backing of Rugby Australia as the company battles deteriorating market conditions in the aviation industry.
Events

The Indian Premier League's opening match this year drew a viewership of 200m on television on digital platforms, a BCCI official has said, quoting figures from India's official audience research bureau…
Motorsport
Sponsorship & Marketing

The National Hot Rod Association is taking legal action against Coca-Cola after the global soft drinks brand allegedly called time early on its title sponsorship of the NHRA Mello Yello Drag Racing Series
Esports
Sponsorship & Marketing

EA Sports Madden NFL 21 Championship Series (MCS21) will have the most corporate partners in the esports competition's history, it has been announced.
Basketball
Media

Spanish telecoms operator Telefónica has renewed its exclusive domestic broadcast rights agreement with Liga ACB, the top tier of Spanish basketball, for another three seasons.
Football
Sponsorship & Marketing

Spanish LaLiga club Real Sociedad has signed a multi-year main shirts sponsorship with the fan engagement platform Iqoniq
Handball
Sponsorship & Marketing

The Swiss Handball Federation (SHV) has reported revenues of CHF7.04m (€6.54m/$7.69m) for the 2019-20 period, including CHF930,001 generated from the sale of sponsorship rights.
Football
Sponsorship & Marketing

Italian Serie A club AC Milan has signed a renewal to its sponsorship contract with pharmaceutical brand Bioscalin. The association began in 2018 and will now extend until the end of the 2020-21 season
Esports
Sponsorship & Marketing

Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series
Winter Sports
Sponsorship & Marketing

Sports betting provider bet-at-home has agreed a four-year contract to become the new presenting sponsor of Vierschanzentournee, the ski jumping showpiece otherwise known as the Four Hills Tournament
Rugby Union
Sponsorship & Marketing

French carmaker Renault has become a second-tier official partner of the French Rugby Federation (FFR) and its national rugby union teams
Football
Sponsorship & Marketing

Belgian football’s Pro League has signed an agreement with artificial intelligence-based sponsorship analytics platform GumGum Sports.
Tennis
Sponsorship & Marketing

Stella Artois will not return as the lead beer partner for the 2021 Australian Open because the brand is being offloaded by its owner, Japanese drinks group Asahi
Events

A consulting company working for the committee bidding to secure the 2020 Olympics hosting rights for Tokyo transferred $370,000 (€314,000) to Papa Massata Diack, the son of jailed ex-IAAF president L…