EA Sports Madden NFL 21 Championship Series (MCS21) will have the most corporate partners in the esports competition's history, it has been announced.
The non-endemic sponsors so far include Pizza Hut, Snickers, Oakley, Gillette and Campbell's Chunky. Each brand will be deeply integrated into the series through customized sponsorship experiences.
Candy brand Snickers returns as a sponsor this year for the third consecutive season. It will continue to celebrate the biggest plays and the most memorable Madden moments through MCS activations such as #SnickersTop5Plays and Snickers Moment of the Year.First-year sponsor Oakley, the sportswear brand, has signed on as the presenting sponsor of the new Derwin James v The World tournament in celebration of the debut of Prizm Gaming, the brand’s first optical solution developed specifically for gaming.
Personal care brand Gillette, also a new partner, will be exclusive sponsor of the Gillette Style Zone within The Yard – a new game mode where players are able customize their avatar, including facial hair, hairstyle and more, to express their individuality.