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Qantas to end long-running Rugby Australia sponsorship

(Photo by Will Russell/Getty Images)

Australia’s national airline Qantas is terminating its 30-year backing of Rugby Australia as the company battles deteriorating market conditions in the aviation industry.

Qantas said today (Wednesday) that its review examined how the airline could conduct its association with existing sports partners using in-kind support, in view of its need to safeguard its cash holdings while global travel constraints remain in place.

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