Sponsorship & Marketing
AFC issues RFP for match ball and apparel sponsors
The Asian Football Confederation has launched an invitation to tender process to secure sponsors and/or suppliers in the official match ball and apparel and accessories categories
Groupama finally commits to Lyon stadium naming rights renewal
Insurance brand Groupama Rhône-Alpes Auvergne will continue in its role as sponsor of the Groupama Stadium, the home of French Ligue 1 club Olympique Lyonnais, for the next two years.
WME Sports adds CAA’s Renzin to co-lead American football business
NFL agent Ben Renzin has been recruited by the Endeavor-owned WME Sports athlete representation agency to co-lead its American football business
Eden Park signs ‘world first’ naming-rights deal with ASB
Eden Park, New Zealand’s national stadium, has signed the first naming-rights deal in its 117-year history, albeit on a temporary basis.
Round-Up: Moroe sacking report previewed, full stadiums for Bledisloe Cup, no fans at Turkish GP, and more
Cricket South Africa released a summary of the report on the activities of former CEO Thabang Moroe which led to his sacking in August
Western Sydney Wanderers extend sleeve deal with Transport for NSW
Australia-based football club Western Sydney Wanderers has signed an extension to its contract with regional transport body Transport for NSW
NHRA brings in Camping World as pro series entitlement sponsor
The National Hot Rod Association has struck a multiyear partnership with recreational vehicle retailer Camping World to become the title sponsor of its premier professional series
ResultX Asia signs partnership with social-led sponsorship agency Sportskred
Sports and entertainment consultancy ResultX Asia has announced that it has entered into a partnership with Sportskred, a social media-based sponsorship platform
La Vuelta signs up Correos as sponsor ahead of 75th edition
Unipublic, the organisers of Spanish cycling event La Vuelta a España, have signed a sponsorship deal with logistics specialists Correos, which becomes a main sponsor of the event.
AC Milan takes on supermarket group Crai as new sponsor
Italian Serie A club AC Milan has signed a new deal with the supermarket network Gruppo Crai
‘Parity and equality’ key to PGA Tour betting operator deals
The four betting operator sponsors of golf’s PGA Tour, all signed this summer, are each paying similar rights fees for non-exclusive rights with the same contract durations.
Sport
Hamburger SV adds Deutsche Telekom to sponsorship portfolio
German football club Hamburger SV (HSV) has signed a sponsorship contract with German telco Deutsche Telekom
Paris 2024 ‘confident’ of hitting €1.1bn sponsorship target following Orange deal
The Paris 2024 organising committee says it is not planning to revise its sponsorship targets downwards as a consequence of the Covid-19 pandemic.
The city is still aiming to raise €1.1bn ($1.2
Turkish outdoor furniture brand Siesta extends with Euroleague Basketball
Outdoor furniture products brand Siesta has extended its sponsorship of Euroleague Basketball into the new 2020-21 season
New Juventus sponsor Wings Mobile looks to break into Italian market
Italian Serie A side Juventus has signed up technology start-up Wings Mobile as a sponsor.
As part of the deal, the brand will be granted visibility during Serie A and Coppa Italia matches
Inter Milan signs SDY Sports as Asian betting partner, Napoli and Decò renew
Italian Serie A club Inter Milan has signed up Asian betting operator SDY Sports as the club’s 'Official Asian Online Gaming Partner' for the next two years.
LaLiga aims to top €110m in central commercial revenues in 2020-21
Spanish football's LaLiga has set out its ambitions for commercial growth during the 2020-21 season, despite the continued uncertainty caused by the Covid-19 pandemic.
The league reached €100m ($117.5
DAZN Canada brings advertising sales in-house
DAZN Media North America, the sales and advertising division of the subscription sports streaming service, has brought all media sales operations in-house in Canada