HomeNewsSponsorship & MarketingMulti-SportFrance

Paris 2024 ‘confident’ of hitting €1.1bn sponsorship target following Orange deal

Paris 2024 chiefe executive Etienne Thobois (KAZUHIRO NOGI/AFP via Getty Images).

The Paris 2024 organising committee says it is not planning to revise its sponsorship targets downwards as a consequence of the Covid-19 pandemic. The city is still aiming to raise €1.1bn ($1.2