The Paris 2024 organising committee says it is not planning to revise its sponsorship targets downwards as a consequence of the Covid-19 pandemic. The city is still aiming to raise €1.1bn ($1.2
Sanofi signs as top-tier Paris 2024 sponsor in internal marketing drive
The organising committee for the Paris 2024 Olympic Games has announced its fourth top-tier Premium Partner – the French biopharmaceutical company Sanofi.
YouTube deal builds on Discovery’s Tokyo 2020 digital coverage plan
The Discovery media group has further widened coverage of the forthcoming Tokyo 2020 summer Olympic Games across digital media platforms in Europe by agreeing a new content and advertising deal with video-streaming…
Bach confident of strong Sapporo 2030 Olympic bid
International Olympic Committee president Thomas Bach has said he is confident the Japanese city of Sapporo will make a strong bid to host the 2030 Olympic and Paralympic Winter Games
Four French federations pay compensation after snubbing Le Coq Sportif for Paris 2024
Four of France’s flagship national sport federations have opted to utilise their own kit suppliers at the Paris 2024 Olympics rather than Le Coq Sportif, the central kit supplier signed up by the Paris 2…