The Paris 2024 organising committee says it is not planning to revise its sponsorship targets downwards as a consequence of the Covid-19 pandemic. The city is still aiming to raise €1.1bn ($1.2
Paris 2024 selects eight agencies to support domestic sponsorship sales
Organisers of the Paris 2024 Olympic and Paralympic Games have selected eight sports marketing agencies to find international brands for the events' domestic sponsorship programme
Paris 2024 commits to ‘climate-positive’ Games
The organisers of the Paris 2024 Summer Olympic and Paralympic Games have committed to make them the first ever ‘climate-positive’ sports events.
ESA report: European sponsorship market shrunk by 23 per cent in 2020
The impact of the Covid-19 pandemic caused a 23-per-cent contraction in the European sponsorship market, according to research conducted for the '2021 ESA Sponsorship Market Overview'
Rebranded Combate extends Univision deal, WWE renews with USA Network
US Spanish-language media company Univision Communications has agreed a five-year extension to its rights deal with Combate Americas, with the mixed martial arts promotion rebranding to Combate Global…