Sponsorship & Marketing
Ticketmaster replaces SeatGeek as Sounders’ official ticketing partner
Major League Soccer's Seattle Sounders have announced that Ticketmaster has replaced SeatGeek as the team's official primary and resale ticketing platform
Gallagher continues growth in Australian sport with A-League and W-League deals
Australia's flagship professional football league has signed up insurance firm Gallagher as a sponsor of its top men’s and women’s divisions.
Sportfive renews BMW sponsorship activation tie-up
Automotive manufacturer BMW has renewed its association with sports marketing agency Sportfive.
The association is focused on the activation of its sponsorship contracts in running events
NBA extends French sports betting deal with FDJ
The National Basketball Association has struck a multi-year extension of its sports betting partnership in France with lottery and gaming operator La Française des Jeux (FDJ).
Cricket Australia in the market for commercial head
Cricket Australia, governing body for the sport in the country, is looking to recruit a head of commercial in the new year
Title sponsorless French Open omitted from 2021 European Tour calendar
Golf’s French Open has been dropped from the European Tour calendar for 2021.
The lack of a title sponsor has been cited as one of the reasons for its omission from the 2021 calendar.
Matt Vandrau | A year of self-reflection for the industry
Matt Vandrau, group chief executive, CSM Sport & Entertainment, says one of the biggest changes brought about by this year’s pandemic was the reappraisal of rights values by clients
Capital One named presenting sponsor of Rose Bowl
US credit card company Capital One has secured the presenting sponsorship of the 107th Rose Bowl Game on New Year’s Day, as part of an agreement with ESPN.
Seattle Kraken forges partnership with Truly Hard Seltzer
Hard seltzer brand Truly Hard Seltzer has forged a partnership with National Hockey League expansion team Seattle Kraken and the franchise's venue Climate Pledge Arena
Workday to become Memorial Tournament presenting sponsor from 2022
Computer software company Workday will become the presenting sponsor of the PGA Tour's Memorial Tournament, in a 10-year agreement beginning in 2022.
Competition watchdog probes Rangers and retailers over kit pricing
Scottish football club Rangers is under investigation from the Competition and Markets Authority (CMA) over alleged price fixing for its replica kits
Conmebol sends out details of 2023-26 rights tender to would-be bidders
Conmebol, South American football’s governing body, has advanced its invitation to tender process for commercial rights to its club competitions between 2023 and 2026 by asking interested companies to r…
China Three Gorges signs with Beijing 2022 in domestic top tier
Energy company China Three Gorges Corporation (CTG) has signed as the 'Official Power Generation Partner' of the Winter Olympic and Paralympic Games in Beijing 2022
FC Bayern Basketball signs up REWE in Sportfive-brokered deal
Germany’s FC Bayern Basketball has become the latest sports team in the country to sign up supermarket chain REWE as a sponsor.
Formula E signs TVA Sports rights deal, Extreme E kits out with Moncler
Pay-television broadcaster TVA Sports has agreed a three-year deal to become the exclusive French-language broadcaster of Formula E in Canada
CarMax named official auto retailer of NBA, WNBA
US leading used car retailer CarMax has struck a wide-ranging deal with the National Basketball Association, Women's National Basketball Association and Turner Sports
Fiba taps Asian market once again as telco Smart becomes global sponsor
Smart, the Filipino mobile services provider, has become a global sponsor of the International Basketball Federation (Fiba) in a deal that runs until the end of 2023
Entain, Verizon Media forge wide-ranging partnership
Global sports betting and gaming group Entain has announced a wide-ranging partnership with media and technology company Verizon Media to develop new opportunities across interactive sports and entertainment