US leading used car retailer CarMax has struck a wide-ranging deal with the National Basketball Association, Women's National Basketball Association and Turner Sports
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Hyperice named NBA’s official recovery technology partner
The National Basketball Association has agreed a multiyear partnership with leading recovery and performance technology brand Hyperice, which has been designated the league's official recovery technology …
Phil Cook named WNBA’s inaugural chief marketing officer
The Women's National Basketball Association has appointed veteran sports industry executive Phil Cook as the league’s inaugural chief marketing officer.
BioSteel named Philadelphia 76ers’ official sports drink
The National Basketball Association's Philadelphia 76ers have signed a multiyear partnership with sports nutrition company BioSteel, which has been designated the official sports drink of the team
LA 2024 to tap into NBA, WNBA knowledge for Olympic Games vision
Los Angeles 2024 has enhanced its bid for the summer Olympic and Paralympic Games by agreeing partnerships with North American basketball leagues the NBA and WNBA.