Sponsorship & Marketing

Nord Stream 2, the Gazprom-based gas pipeline project, has extended its sponsorship of the men’s EHF Champions League for another two seasons.

Ben Wright, chief commercial officer for the English Football League, explains what the league has learnt from streaming more games on its iFollow service and how the league has targeted the fast-food sector to shore up revenues during this year's lockdown

Cricket Australia has signed an innovative sponsorship deal with deodorant brand Rexona, reflecting on a year of commercial success in which it claims to have “defied market conditions during a global p…

James Hogben has been promoted to managing director of the LimeLight Sports agency, which works with brands in the mass participation sector

Second-tier Spanish Segunda División side RCD Espanyol has signed a renewal with automotive manufacturer Skoda.

Italy’s Lega Serie A is in discussions with Italian telco TIM regarding the renewal of its title sponsorship of the league.

Energy company Endesa has extended its sponsorship of the Spanish Basketball Federation (FEB) to include the governing body’s esports activities, as well at its national basketball teams.

Australian National Rugby League (NRL) side Melbourne Storm has become the latest sports team to sign up emerging sportswear brand Castore as its kit supplier

Football analysis provider Bepro has entered a multi-season agreement with Italian Serie A club Bologna to become the club’s ‘Official Performance Analysis Provider’. T

The University of California, Los Angeles (UCLA) athletics department has announced that sports apparel giant Nike, and its subsidiary Jordan Brand, will become the Bruins' official athletic footwear, …

The Football Association of Ireland has approved its 2019 financial accounts, which showed a loss of €5.1m ($6.2m) along with commercial income of €15.7m.

The Turkish Volleyball Federation has signed up bedding retailer İşbir Yatak in a sponsorship contract brokered by the Turkish branch of sports marketing agency Infront.

The National Lacrosse League has extended its partnership with Wilson Sporting Goods, naming the Chicago-based sports equipment manufacturer’s EvoShield line as its official supplier of performance-driven s…

German 2. Bundesliga club St. Pauli has added two new sponsors to assist the roll-out of its club-owned kit brand called DIIY

English Football League club Stevenage FC has expanded its association with fast food giants Burger King to include sponsorship of the club’s women’s team.

Fanatics has further strengthened its position in the licensed sports merchandise marketplace by acquiring WinCraft

The Amaury Sport Organisation, organiser of the Tour de France, has extended its long-term association with telco Orange

New Zealand-based pay television broadcaster Sky Sport has strengthened its association with the National Rugby League’s Auckland-based Vodafone Warriors by taking a branding position on the club’s shi…