Sponsorship & Marketing
Shapiro: Endeavor IPO will provide flexibility, cut debt and accelerate growth plans
Endeavor’s initial public offering will generate funds to provide “flexibility” over how the business is run, pay down debt and enable further acquisitions, according to Mark Shapiro, president at the s…
New Jersey Devils deal starts US charm offensive for Socios.com
Socios.com has signed its first deal with the NHL's New Jersey Devils as the fan token business is investing in a $50m US expansion plan targeting the five main sport leagues. Matthew Glendinning reports.
ICC invites expressions of interest to develop digital collectibles platform
The International Cricket Council is inviting expressions of interest for qualified third-party companies to develop and launch a digital collectibles platform for global cricket fans
VR46 team signs Saudi Aramco as main sponsor, Michelin title sponsors Finnish GP
Valentino Rossi’s VR46 motorbike racing team will be backed by oil and natural gas company Saudi Aramco as its main sponsor, as the brand continues to build its presence in motorsport.
T.M. Lewin latest to join Lions as sponsor of South Africa tour
The British and Lions has signed up menswear retailer T.M. Lewin as a sponsor of its 2021 tour of South Africa.
As official formal wear partner, T.M
Hummel to replace Under Armour at Wasps in record deal
Premiership Rugby club Wasps has signed a club-record technical and retail deal with Danish sportswear brand Hummel
Napoli joins Konami’s Serie A set in wide-ranging deal
Japanese video game developer Konami has strengthened its Italian football portfolio by agreeing a wide-ranging deal with Serie A club Napoli
Boston College Football, Adidas strike three-year apparel partnership
Boston College has followed up a wide-ranging footwear and apparel partnership with New Balance by bringing in Adidas to outfit its football program.
MediaCom strengthens gaming commitment with new practice
Sports talent and marketing agency MediaCom has launched a full-service practice dedicated to esports and gaming
TCL continues sponsorship of Copa América
South American football's governing body Conmebol has extended its deal with television manufacturer TCL Electronics as sponsor of international men's competition, the Copa América.
ESL Gaming and Intel to invest over $100m into esports under sponsorship renewal
ESL Gaming, the world’s largest esports event organiser, has renewed its showpiece sponsorship contract with technology giant Intel.
Rangers offer up stand branding in Biowave sponsorship deal
Scottish Premiership champions Rangers have included branding on two of the stands at their home stadium in a wider sponsorship deal with Biowave, the US-based pain relief technology firm
Unilever supports Semenya’s cause as part of Lux campaign
Consumer goods giant Unilever has launched a campaign to support Olympic champion middle-distance runner Caster Semenya in her latest effort to overturn a controversial ruling by World Athletics.
Flamengo adds Mercado Livre as shirt sponsor in R$30m deal
Campeonato Brasileiro Série A football club Flamengo has signed a shirt sponsorship deal with e-commerce and financial services firm Mercado Livre.
MLB expands Spectrum Solutions tie to include MiLB testing
Saliva-based virus testing to be conducted across affiliated minors
LNR signs Betclic as Top 14 sponsor
France’s Ligue Nationale de Rugby has signed up gambling platform Betclic as a sponsor of its Top 14 competition.
PayPal seeks to showcase payment technology via Earthquakes naming rights deal
Silicon Valley-based global online payments company secures long-term partnership with MLS team San Jose Earthquakes to help "reimagine the future of live event experiences for sporting fans." Bob Williams reports.
Cinch appoints Pitch Marketing Group to activate sponsorships
Online used car retailer Cinch has appointed Pitch Marketing Group to activate its sponsorship deals in the sports market