Sponsorship & Marketing
GoPro gets on board with SailGP collaboration
Action cameras brand GoPro has signed a value-in-kind agreement with SailGP, designating the brand as the official on-board action camera provider for season two of the high-speed, grand prix sailing series
Indian Wells Masters to return to ATP, WTA calendars, LTA unveils sponsorship
The Indian Wells Masters tennis tournament, one of the leading events on the ATP and WTA Tours, will return in October after more than two years
NBA develops new ‘That’s Game’ global brand campaign
New marketing effort spotlights intensity of league's competition, cultural impact
Sportradar signs marketing data-oriented pacts with Jets, Ravens
Company is back within the NFL after losing the league's global data rights
Glasgow Warriors renew with long-running back-of-shirt sponsor
Scottish rugby union’s Glasgow Warriors have renewed a back-of-shirt sponsorship agreement with The Malcolm Group, the Scotland-based logistics and construction company.
NTT extends IndyCar Series title deal, launches new race data for Indy 500 fans
Technology company NTT has signed a multi-year extension to its title sponsorship of the IndyCar Series
Castore finalises Premier League entry with Wolves deal
Wolverhampton Wanderers has become the first Premier League club to announce a kit supply deal with UK-based sportswear manufacturer Castore
Verizon expands 5G rollouts at NBA, NHL venues
US telecom giant furthers its venue installations of advanced mobile technology
Infront secures Wolt as sponsor for 2021 IIHF World Championship
The International Ice Hockey Federation has added Finnish tech company Wolt as a sponsor in a contract brokered by the Infront agency, the exclusive media and marketing agency of the IIHF
CSM awarded World Championship Air Race commercial remit
The CSM Sport & Entertainment agency has been appointed by the World Championship Air Race to develop and oversee the new series’ global commercial strategy.
Socios.com adds Aston Martin and Alfa Romeo Racing to fan token universe
Formula 1 teams Aston Martin and Alfa Romeo Racing have become the first in the sport to launch fan tokens from blockchain provider Chiliz
Red Bull Racing adds Cash App, McLaren signs up Alteryx
Personal finance, bitcoin and investment platform Cash App has signed with Formula 1 outfit Red Bull Racing as the team’s official ‘Financial Education Partner’.
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Formula 1 signs fan pack agreement with Rocket League developers Psyonix
Formula 1 has signed a licensing based deal with video game developer Psyonix, creator of the popular Rocket League video game
Sportfive to sell BCL’s unified broadcast, sponsorship rights
The Sportfive agency is to sell the Basketball Champions League’s international broadcast and sponsorship rights after being appointed to the role by FIBA ClubCo, the joint entity that manages the rights t…
Euronics sponsors Uefa women’s football in Two Circles-brokered deal
Electronics and home appliances retailer Euronics Group has become an official partner of Uefa women’s football in a four-year deal until 2025.
Chelsea agrees training kit deal with Trivago, aims to ‘attract younger brands’
Premier League club Chelsea has struck a multi-year deal with online holiday platform Trivago as the club’s official training wear partner.
Dos Equis to sponsor Fox Sports’ ‘Big Noon Kickoff’
Heineken-owned beer brand expands its presence in college football
Bundesliga clubs opt to end DFL private equity talks ‘for now’
Clubs from Germany’s two Bundesliga divisions have today (Wednesday) decided to break off talks over private equity investment in a new league entity that would hold a licence to commercialise their i…