Sponsorship & Marketing

Motorsport
Sponsorship & Marketing

Nascar has taken a major step to embrace the cannabidiol (CBD) industry by allowing Pocono Organics to become the entitlement sponsor of the Cup Series race scheduled for June 26 at Pocono Raceway, Pennsylvania
Football
Sponsorship & Marketing

Spanish LaLiga football club Elche has switched kit suppliers from Danish brand Hummel to global sportswear company Nike
Football
Licensing & Merchandising

Uefa, football’s European governing body, is inviting bids from video games developers for a range of licensing rights to Uefa men’s national team competitions during the 2022 to 2028 period.
Football
Sponsorship & Marketing

English Premier League club Norwich City is understood to be working towards a quick resolution of its front-of-shirt sponsorship position, with luxury car brand Lotus potentially one of the front runners…
Motorsport
Licensing & Merchandising

Formula 1 has announced a multi-year extension to its e-commerce and manufacturing deal with licensed sports merchandise operator Fanatics
Sponsorship & Marketing

SNTV will look to leverage its media reach after launching a new arm of the business that identifies and distributes purpose-led and social activation content for brands and stakeholders, according to…
Rugby Union
Sponsorship & Marketing

English rugby union club Saracens has finalised its kit supply deal with UK-based sportswear brand Castore
Rugby Union
Sponsorship & Marketing

Australian brewery Stone and Wood Brewing Co. has become a sponsor of Rugby Australia and the Wallabies men’s national team ahead of the international season.
Darts
Sponsorship & Marketing

Men’s grooming and hygiene brand Manscaped has agreed a deal with the Professional Darts Corporation to sponsor the 2021 World Matchplay championship.
Football
Finance & Law

A decline of matchday income brought on by the onset of the Covid-19 pandemic has led to a 65-per-cent decline in profits for clubs in Spain’s top-flight La Liga Santander and second-tier La Liga Smart B…
Cricket
Sponsorship & Marketing

US-based internet hosting company GoDaddy is among the sponsors of the ongoing World Test Championship final after becoming the latest brand to have agreed a deal with the International Cricket Council
Football
Sponsorship & Marketing

Betting operator Dafabet has become the first sports betting sector company to sponsor Brazilian Série A club and last season’s Copa Libertadores champions Palmeiras.
Ice Hockey
Sponsorship & Marketing

The National Hockey League has made helmet sponsorships a permanent commercial fixture after introducing the move as a trial during the 2020-21 season to help teams recoup lost revenues during the Covid-19…
Cycling
Sponsorship & Marketing

Amaury Sport Organisation, the organiser of cycling's Tour de France, has signed up government-owned sports betting operator Française des Jeux as a sponsor of the forthcoming women’s tournament.
Esports
Sponsorship & Marketing

Guild Esports, the esports organisation that boasts David Beckham as an investor-influencer, has signed consumer technology brand Samsung as its official display partner in the UK and Ireland
Basketball
Sponsorship & Marketing

Italian sportswear manufacturer Macron has agreed to become the new kit supplier to the British Basketball Federation
Football
Sponsorship & Marketing

Online betting operator BK8 has said that it remains committed to establishing a presence in the football sponsorship sector despite the recent termination of its shirt sponsor deal with English Premier…
Motorsport
Sponsorship & Marketing

Formula 1 team Ferrari has signed Amazon Web Services as its official cloud provider