HomeNewsLicensing & MerchandisingMotorsportGlobal

F1 extends Fanatics merchandising deal following strong 2020 sales

(Photo by Lintao Zhang/Getty Images).

Formula 1 has announced a multi-year extension to its e-commerce and manufacturing deal with licensed sports merchandise operator Fanatics.

The renewal means Fanatics retains Formula 1’s global e-commerce and manufacturing rights which see it operate Formula 1’s online store and apply its on-demand manufacturing model to the motorsport. The two parties first began working with each other in 2018 in what has now been revealed to be a three-year deal.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here