Darts

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In the first of a new series, fan engagement consultant Mark Bradley visits the William Hill World Darts Championship at Alexandra Palace to assess the customer journey and investigate the concept of ‘darts-mas’.

The British Darts Organisation has announced that its World Professional Darts Championships will take place at Indigo at the O2 in London from next year

The Professional Darts Corporation has revealed that the 2018-19 World Championship will feature two female qualifiers as part of an expanded field of 96 players, while bookmaker William Hill has also renewed its title sponsorship of the sport’s showpiece event.

The Lagardère Sports agency has signed a five-year partnership with the Professional Darts Corporation (PDC) through which it will seek to enhance the organisation’s digital output, amongst other remits.

The Professional Darts Corporation (PDC) has announced new events in Brisbane and Vienna for the 2018 World Series of Darts, with the Austrian capital set to become the new home of the end-of-season finals.