Sponsorship & Marketing
St. Louis City brings in Together Credit Union as founding partner
Major League Soccer expansion team St. Louis City SC has brought in St
2K places WNBA star Parker on special edition NBA game cover
Decorated athlete is first female to reach cover of famed video game franchise
IRFU searches for autumn tests title sponsor to replace Guinness
The Irish Rugby Football Union (IRFU) is searching for a new sponsor for its autumn internationals with Irish stout brand Guinness not continuing its sponsorship of the series of matches, ending its backing…
SeatGeek signs landmark ticketing pact with BSE Global
Outdoor space at Barclays Center to be renamed SeatGeek Plaza
Grifols becomes sixth sponsor of Uefa women’s football
Healthcare company Grifols has signed as a sponsor of Uefa women’s football properties in a four-year deal running to 2025.
AFA Sports sets Olympic first with Nigeria deal, Team Canada renews sponsorship
AFA Sports has been named as the official apparel provider for the Nigerian team at the upcoming Olympics in Tokyo, becoming the first indigenous African apparel brand to feature at the Games
Lumme takes long-term view in the face of Tokyo 2020 setbacks
Timo Lumme, managing director of the International Olympic Committee’s television and marketing services, expects the Olympic movement to emerge stronger from the challenges of Tokyo 2020.
PokerStars named as F1’s Europe-facing betting sponsor until 2023
Formula 1 has confirmed online betting brand PokerStars as its exclusive Europe-facing betting sponsor in a deal brokered by the motorsport’s global data and betting sponsorship rights partner Interregional S…
Sportfive adds Oppo as latest sponsor of the Suzuki Cup
The Asean Football Federation has signed up Chinese smartphone manufacturer Oppo as a sponsor of the 2020 edition of the Suzuki Cup in a deal brokered by the China team of the Sportfive agency
AS Roma reveals blockchain network DigitalBits as likely main sponsor
Italian Serie A club AS Roma has revealed blockchain network DigitalBits as its likely new main shirt sponsor, despite the absence of any official announcement
AC Milan secures Oppo Italia sponsorship
Italian Serie A football club AC Milan has signed up smartphone brand Oppo Italia as a new sponsor
Lenovo upgrades as Inter’s back-of-shirt sponsor, Socios.com ‘favourites’ for main shirt deal
Chinese technology company Lenovo has upgraded its multi-year sponsorship of Italian Serie A club Inter Milan to become the club’s back-of-shirt sponsor.
DFB ‘negotiating’ with Qatar Airways as Lufthansa replacement
The German Football Association (DFB) is in negotiations with airline Qatar Airways regarding a new sponsorship deal, according to reports
Sanofi signs as top-tier Paris 2024 sponsor in internal marketing drive
The organising committee for the Paris 2024 Olympic Games has announced its fourth top-tier Premium Partner – the French biopharmaceutical company Sanofi.
MLB renews long-running tie with Mastercard
New term to feature heightened focus on support to small businesses
PGA Tour, Anheuser-Busch extend partnership through 2024
The PGA Tour and American brewing company Anheuser-Busch have extended their longstanding marketing relationship through 2024, in a deal which continues Michelob Ultra and O'Doul’s positions as the official b…
No fans in Hokkaido and Fukushima, Tokyo 2020 adds non-profit ‘contributor’
A further two Japanese prefectures have banned spectators from events at the forthcoming summer Olympic Games, with Tokyo 2020 now set to have fans in place at just 3
Sportsbet.io signs record ‘master sponsor’ deal with São Paulo
Betting operator Sportsbet.io has signed as the new 'master sponsor' of Campeonato Brasileiro Série A club São Paulo for the next three and a half years, until the end of 2024.