Fan Engagement
Recast to stream PBR action outside US
Professional Bull Riders (PBR) has announced that fans outside of the United States can watch more than 160 events on non-subscription live and on-demand platform Recast
Dapper Labs cuts 22 per cent of staff amid declining NFT interest
Dapper Labs, the Canadian blockchain company behind NBA Top Shot, has announced it is laying off 22 per cent of its staff, citing the "macroeconomic environment.
Sportfive taps Be Media for AFF Championship NFTs
Sportfive and Be Media, a subsidiary of Hong Kong-based digital collectibles firm Animoca Brands, have announced an agreement that will see the pair release a range of non-fungible tokens to mark the forthcoming…
Wasserman strengthens European presence with BSE acquisition
California-based sports marketing, music and talent agency Wasserman has strengthened its presence in the European sports market by acquiring Madrid-based BSE Media Group
49ers announce event schedule for Mexico City
The National Football League's San Francisco 49ers finalized a schedule of events for when the team takes on the Arizona Cardinals on November 21 in Mexico City, a key part of the league's international…
MLS Cup will not have parking for fans in Los Angeles
Fans looking to attend Major League Soccer's upcoming MLS Cup on November 5 will not have a place to park at Banc of California Stadium, the home of Cup finalist Los Angeles Football Club
Snap adds WSL content to extended Sky deal
UK pay-television broadcaster Sky has renewed its content deal with Snap, parent company of social media platform Snapchat
Tally targets European market with Nadal appointment
US fan engagement platform Tally Technology has appointed Juli Ferré Nadal, former head of global partnerships at Spanish LaLiga club FC Barcelona, to help drive growth in Europe and beyond.
Long-term strategies drive LaLiga’s accelerating international expansion plans
Having established solid foundations for international growth through the establishment of its Global Network over five years ago, LaLiga’s expansion into new markets is gaining momentum, as international director Octavi Anoro explains.
How sport can address strategic errors in the NFT space to maximise engagement potential
Capital Sports Media chief executive Tim Mangnall offers his perspective on the key lessons learned during a rollercoaster first three-quarters of 2022, and how sports clubs and rights-holders can maximise the engagement opportunities presented by digital assets.
Astros return to World Series as modern MLB dynasty
MLB club bucks industry trend of extreme competitive balance with sustained run of success on and off the field
Musk closes Twitter acquisition, raising numerous questions
Billionaire takes private one of the sports industry's key fan engagement tools
Twitch streamers to commentate on LaLiga matches live from stadiums
LaLiga, the organising body of the top two divisions of Spanish club football, has strengthened its association with Twitch by inviting popular streamers on the platform to provide commentary of matches…
NYC Marathon to livestream pro races
For the first time, the New York City Marathon will be livestreaming the entirety of the professional men’s and women’s wheelchair and open division races on the official 2022 TCS New York City Marathon App…
NBA to stream Wembanyama French games on its app
The National Basketball Association announced that all Boulogne-Levallois Metropolitans 92 games, which feature French star and top 2023 NBA Draft prospect Victor Wembanyama will be streamed for free on…
DRL to create fan loyalty program with PointsKash agreement
Property looks to amplify its fan engagement efforts
MLS ‘exploring’ expanded playoff format
Major League Soccer is considering an expansion of its MLS Cup playoff format for 2023 and beyond, according to multiple reports, which could see as many as 30 postseason games being played
What mattered at Sports Matters 2022
APAC editor Kevin McCullagh reviews the talking points at this year's Sports Matters industry conference in Singapore