US fan engagement platform Tally Technology has appointed Juli Ferré Nadal, former head of global partnerships at Spanish LaLiga club FC Barcelona, to help drive growth in Europe and beyond.
Tally was originally founded in 2018 as a free-to-play prediction game for brands, sports teams, leagues and media companies, but has evolved into a fan activation platform that seeks to enable major brands and sports rights holders to make meaningful connections with fans globally.
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