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Wasserman strengthens European presence with BSE acquisition

Casey Wasserman speaking in his role as chairman of the Los Angeles Super Bowl LVI Host Committee (by Katelyn Mulcahy/Getty Images)

California-based sports marketing, music and talent agency Wasserman has strengthened its presence in the European sports market by acquiring Madrid-based BSE Media Group.

BSE will rebrand as Wasserman, effective immediately, with founder Oscar Morilla becoming Wasserman’s senior vice-president of talent marketing and partnerships in the EMEA region.

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