Ultimate Fighting Championship (UFC)

The Ultimate Fighting Championship has introduced a new LED system around the outer circumference of its Octagon fighting cage that will display sponsor brands and messages to in-arena fans and television…

The Ultimate Fighting Championship has secured a multiyear extension of its global marketing partnership with science-driven wellness company Thorne HealthTech.

Pay-television broadcaster Setanta Sports has agreed a three-year deal for exclusive rights to the Ultimate Fighting Championship in 11 countries across Central Asia and Eastern Europe

The Ultimate Fighting Championship mixed martial arts organisation has extended its sponsorship agreement with online sports betting company bet365

Mixed martial arts organisation Ultimate Fighting Championship (UFC) has signed an extension to its sponsorship contract with men’s personal care brand Manscaped.

Media group Discovery has agreed a multi-year deal for rights to the Ultimate Fighting Championship in the Netherlands and Spain

Gazprom Media has agreed a long-term deal for exclusive television and digital media rights in Russia to mixed martial arts promotion the Ultimate Fighting Championship

Pay-television operator Canal Plus has broadened its sports rights portfolio outside of mainland France by agreeing a multi-year deal with mixed martial arts’ Ultimate Fighting Championship.

Mixed martial arts organisation UFC has signed a major global sponsorship and licensing agreement with watch brand Timex

Mixed martial arts organisation UFC has signed ‘connected fitness technology’ brand Clmbr to its sponsorship roster in a deal covering the US and Canada.

The diversified sports and entertainment company, and the parent of UFC, returns to profitability during the third quarter and sees even stronger days ahead. US Editor Eric Fisher reports.

The Ultimate Fighting Championship has signed a global deal with athletic performance brand Sweet Sweat

The Ultimate Fighting Championship has agreed a multi-year deal making The Memento Group its global distributor of officially licensed UFC memorabilia

Cryptocurrency platform Crypto.com and the Ultimate Fighting Championship have expanded their long-term partnership to include an exclusive line of UFC non-fungible tokens (NFTs). Crypto

Peter Moore has spent his career in video games with the likes of Sega and Xbox, and in football as the chief executive of Liverpool FC. His new role at 3D software developer Unity seeks to combine the two worlds, creating virtual recreations of real sporting events to democratise the viewing experience.

Pay-television broadcaster Setanta Sports has extended its rights in Ukraine to the Ultimate Fighting Championship mixed martial arts promotion through to the end of 2024