Sportfive
Lakers sign up Sportfive to secure jersey patch sponsor
The National Basketball Association's Los Angeles Lakers have appointed sports marketing agency Sportfive to secure the team’s next jersey patch sponsor.
Sportfive, Riot Games and Freaks 4U Gaming team up for new esports series
The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series
Sportfive widens work with LED technical services provider
The Sportfive agency has extended its work with Ereignisschmiede, the Berlin-based company that provides LED advertising support for sports events and develops digital signage concepts for sports venues
Sportfive to represent LPGA Tour’s Suwannapura
The Sportfive agency has added Thailand’s Jasmine Suwannapura to the collection of professional golfers that it represents.
Atlético Madrid hires Sportfive to boost market presence in China, North America
The Sportfive agency has been mandated by LaLiga outfit Atlético de Madrid to increase its market presence internationally, most notably in China and North America.
LVM invests in LEC sponsorship as Sportfive takes on activation role
Riot Games' League of Legends European Championship (LEC) has signed up another sponsor in German insurer LVM Versicherung
TVP agrees ‘compromise’ deal with Sportfive for Handball World Championship rights
A broadcast rights deal has been negotiated in Poland for the ongoing IHF World Men’s Handball Championship after TVP, the country’s public broadcaster, and the Sportfive agency had been unable to str…
Handball Worlds throw off with widespread broadcast distribution but no Polish deal
Broadcast rights to the 2021 IHF World Men’s Handball Championship, which begins today (Wednesday) in Egypt, have been distributed widely by the Sportfive agency in handball markets worldwide, with the e…
Fuji Electric joins Suzuki Cup as official supporter in Sportfive-brokered deal
The Asean Football Federation has added Japanese electrical equipment company Fuji Electric to its sponsorship portfolio for the Suzuki Cup, in a deal brokered by the Sportfive agency
Sportfive renews BMW sponsorship activation tie-up
Automotive manufacturer BMW has renewed its association with sports marketing agency Sportfive.
The association is focused on the activation of its sponsorship contracts in running events
CAF budgets for $13.6m loss as commercial revenues hit
The Confederation of African Football (CAF) has budgeted for a loss of $13.6m (€11.2m) in the 2020-21 period as the shifting of the flagship Africa Cup of Nations to January 2022 takes its toll.
AFC details Covid-19 impact on budget and agency deals
Asian Football Confederation president Shaikh Salman bin Ebrahim Al Khalifa told the organisation's Congress yesterday (Wednesday) that its commercial rights deals with the Sportfive and Football Marketing…
Sportfive adds two years to deal with 2. Bundesliga’s Heidenheim
The Sportfive agency has extended its commercial agreement with 1. FC Heidenheim 1846 of German football’s second-tier 2. Bundesliga until the end of the 2027-28 season.
Sportfive extends with Bundesliga’s Arminia Bielefeld until 2028
The Sportfive agency has extended its contract to design, sell and implement sponsorship rights on behalf of German Bundesliga club Arminia Bielefeld until the end of the 2027-28 season
Sportfive unveils marcomms realignment as Rothenhaeuser handed new role
The Sportfive agency has announced a restructuring of its corporate marketing and communications department globally
Pandemic pushes sport to double down on data-driven business
SportBusiness speaks with Asia-Pacific industry insiders about the increased urgency of sport adopting data-driven business practices in the Covid and post-Covid worlds. Tom King reports.
Sportfive named exclusive commercial rights partner to Team SMG
Esports organisation Team SMG has appointed Sportfive as its exclusive sponsorship agency
OneFootball adds Ligue 1 rights in Brazil in latest Sportfive-brokered deal
OneFootball, the Germany-based digital platform, has added another high-profile property to its portfolio by securing streaming rights in Brazil to France’s Ligue 1 in another deal facilitated by the S…