Sportfive

This Sunday’s USL Championship final between the Tampa Bay Rowdies and Phoenix Rising FC is to receive the widest-ever global exposure in the showpiece match’s history following a recent deal struck by …

The Spanish Football Federation (RFEF) is to launch an account on Weibo, the popular Chinese social media platform, as part of wider work with the Sportfive agency

Latest version of popular event to feature Mickelson, Barkley, Curry, and Manning

The Covid-19 pandemic has stalled a modernisation of Japanese sport with a lot of domestic teams falling back on private backers and corporations to see them through the crisis. Kevin McCullagh and Tom King report.

National Basketball Association (NBA) side the Chicago Bulls has signed an agreement with sports marketing agency Sportfive as it seeks to add two new international sponsors to its portfolio

Germany sports executives Dominik Durben and Dennis König have launched a new consultancy firm, Timesarechanging, which aims to bring sports organisations together with non-profit companies.

The Sportfive agency is selling free-to-air broadcast rights in sub-Saharan Africa to Germany’s Bundesliga after agreeing a three-season deal for the property.

OneFootball, the Germany-based digital platform, has expanded its free-to-air Bundesliga streaming coverage to a further nine Latin American countries to complement initial agreement in Brazil

OneFootball, the German-based digital platform, has signed off on a sponsorship and content deal with VBET that will see the online betting company’s services integrated within its Brazilian platform.

Malaysian pay-television broadcaster Astro has added rights to Portugal’s Primeira Liga to its sports output in a deal signed ahead of the start of the 2020-21 season this weekend.

German pay-television broadcaster Sportdigital Fussball has extended its rights to the Primeira Liga, the top division of Portuguese football, for a further three seasons

The Sportfive agency has been appointed by the German Football Federation (DFB) to supply LED perimeter advertising at Germany’s international fixtures and DFB-Pokal matches in a two-year agreement.

Chinese consumer electronics firm TCL has announced a partnership with six of the world’s top footballers.

The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2

An esports-focused advertising campaign in Germany from consumer goods company Henkel has been devised by Sportfive, the agency that recently established its global esports unit

The Sportfive agency has established an international esports unit, naming Eike Gyllensvärd to the newly-created position of executive vice-president of global esports partnerships.

The Sportfive agency has been appointed to exclusively sell international broadcast rights to Portugal’s Primeira Liga from 2020-21 to 2022-23.