The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series
Riot Games and Redd+E to distribute LoL Pacific Championship Series media rights
Games publisher Riot Games and agency Redd+E have agreed a deal to distribute media rights for the inaugural 2020 Pacific Championship Series in Southeast Asia, Taiwan, Hong Kong and Macau.
Astro-owned eGG Network launches APAC esports racing series
Southeast Asian esports channel eGG Network, owned by Malaysian pay-television broadcaster Astro, has teamed up with former Formula One driver Alex Yoong's Axle Sport to launch an online-only racing series…
Lagardère Sports adds sponsor to Solary esports team’s portfolio
French esports team Solary has added interactive platform ObjectifCode as a sponsor in a deal brokered by Lagardère Sports France, an arm of the international sports marketing agency.
Formula One launches esports series
The Formula One motor-racing championship has entered the competitive gaming arena with the launch of its own esports series.