The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series
Riot Games and Redd+E to distribute LoL Pacific Championship Series media rights
Games publisher Riot Games and agency Redd+E have agreed a deal to distribute media rights for the inaugural 2020 Pacific Championship Series in Southeast Asia, Taiwan, Hong Kong and Macau.
Infront ramps up esports activities with Freaks 4U Gaming venture
The Infront agency has teamed up with esports agency Freaks 4U Gaming to launch a new platform in the German-speaking markets of Germany, Austria and Switzerland dedicated to gaming title Valorant
Panini strikes new esports deal with compLexity Gaming
The North American branch of collectibles and trading card brand Panini has embarked on a one-year partnership with compLexity Gaming, agreeing to develop content including trading cards and posters for…
Lotto backs Spanish esports outfit Team Queso
Italian sportswear brand Lotto has agreed a deal to sponsor Spanish esports organisation Team Queso.
From next year, players and staff at Team Queso will wear Lotto apparel