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Sportfive, Riot Games and Freaks 4U Gaming team up for new esports series

The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series.

Sportfive will serve as the 'comprehensive marketing partner' for the Tour’s Challengers, Challenger Finals and Last Chance Qualifiers in Europe, CIS countries and Turkey.

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