US-based video games developer, publisher and esports tournament organiser Riot Games has launched a new production venture that will see three remote broadcast centres developed across the world, beginning…
The Sportfive agency has been appointed as the exclusive commercial representative for video game developer Riot Games for its localised feeds across Southeast Asia
E-commerce giant Amazon has become the first naming rights sponsor of the European Masters, the League of Legends esports tournaments between the best teams from Europe’s regional leagues.
Cryptocurrency exchange has significantly increased its brand awareness in past six months after spending hundreds of millions of dollars on commercial partnerships with an array of sports organizations and athletes. Bob Williams reports.
Game publisher Riot Games has signed its biggest-ever sponsorship agreement for an esports league with cryptocurrency exchange FTX
The G2 Esports organisation has recruited Alban Dechelotte, previously Riot Games’ head of partnerships and business development in Europe, the Middle East and Africa, as general manager.
Recent big-value rights deals in China for esports content have raised hopes for the emergence of a new market. But the dynamics between publishers, media platforms and audiences may not favour it.
Singapore will have an advantage over other Asian markets in safely hosting sporting events as disparities in Covid-19 vaccination rollouts lead to a “twin-track world”, a leading medical expert has sai…
HyperX, the gaming division of Kingston Technology Company, has become a founding partner of Riot Games’ Valorant Champions Tour.
Chinese streaming platform Huya has signed an exclusive five-year media rights deal with China’s League of Legends operator Tengjing Sports and will pay a total of CNY2.013bn ($311m/€256.7m)
Alban Dechelotte, Riot Games’ head of partnerships and business development in Europe, the Middle East and Africa, has left his role at the esports event organiser and video game developer.
US telco Verizon has expanded its sponsorship agreement with video games publisher Riot Games to become the official 5G wireless and network service partner for both League of Legends and Valorant esports
The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series
Riot Games' League of Legends European Championship (LEC) has signed up another sponsor in German insurer LVM Versicherung
The League of Legends European Championship (LEC) has expanded its association with Nestlé’s global confectionery brand KitKat in a deal brokered by Sportfive.
Luxury brands and streaming platforms are desperate to tap into more of League of Legends' 100m-plus player base, but making them accessible is a challenge even for the game's publisher, Riot. Callum McCarthy reports.
The new Valorant Champions Tour esports series from games publisher Riot Games has named energy drink Red Bull and gaming chairs brand SecretLab as founding partners