Riot Games
Riot Games promotes Mulhall to global esports role
Riot Games has promoted David Mulhall to a global role overseeing its entire esports sponsorship portfolio in recognition of his work building the commercial strategy for the Valorant Esports property.
In-game digital buys becoming key revenue stream for esports teams
A shift in the esports revenue distribution model away from prioritising sponsorship to focus more on in-game digital purchases is set to become the new norm, industry experts have predicted.
Andalusia claims sponsorship first with two-year Riot Games deal
The regional government of Andalusia claims it is the first tourist destination to sponsor a major global esports competition after giving its backing to events run by video game publisher Riot Games between…
Riot Games seeking termination of FTX deal
US video game developer, publisher and esports tournament organiser Riot Games is seeking to terminate its sponsorship deal with cryptocurrency exchange FTX, claiming its association with the collapsed…
Mastercard extends backing of Riot Games
Payment services provider Mastercard has renewed its sponsorship deal with video game developer Riot Games
Riot Games taps AWS to enhance esports broadcasts
Video game developer Riot Games has appointed Amazon Web Services to enhance esports broadcasts and transform how its content is created and distributed
Santander makes esports entrance with League of Legends sponsorship
Banco Santander has signed a contract to become a main sponsor of Riot Games’ League of Legends tournaments in Europe and Latin America.
Riot Games appoints ONE Esports to produce LoL: Wild Rift Champions content
Video game developer Riot Games has appointed ONE Esports, an arm of mixed martial arts promotion ONE Championship, to produce content for its League of Legends: Wild Rift Champions SEA esports tournament
Riot Games signs LEC sponsors, Immortals sell title rights to Progressive Insurance
Riot Games has renewed its sponsorship agreements with Red Bull, Warner Music and furniture company Secretlab for the 2022 League of Legends European Championship (LEC) season
Riot Games to open trio of remote production centres
US-based video games developer, publisher and esports tournament organiser Riot Games has launched a new production venture that will see three remote broadcast centres developed across the world, beginning…
Sportfive named exclusive commercial agency for Riot Games in Southeast Asia
The Sportfive agency has been appointed as the exclusive commercial representative for video game developer Riot Games for its localised feeds across Southeast Asia
EU Masters League of Legends tournaments sign first naming deal with Amazon
E-commerce giant Amazon has become the first naming rights sponsor of the European Masters, the League of Legends esports tournaments between the best teams from Europe’s regional leagues.
FTX thrusts itself into the mainstream with series of sports sponsorship deals
Cryptocurrency exchange has significantly increased its brand awareness in past six months after spending hundreds of millions of dollars on commercial partnerships with an array of sports organizations and athletes. Bob Williams reports.
FTX ups presence in esports with LCS in biggest-ever league deal for Riot Games
Game publisher Riot Games has signed its biggest-ever sponsorship agreement for an esports league with cryptocurrency exchange FTX
Dechelotte named G2 Esports general manager after leaving Riot Games
The G2 Esports organisation has recruited Alban Dechelotte, previously Riot Games’ head of partnerships and business development in Europe, the Middle East and Africa, as general manager.
Chinese esports rights mega-deals may not signal burgeoning market
Recent big-value rights deals in China for esports content have raised hopes for the emergence of a new market. But the dynamics between publishers, media platforms and audiences may not favour it.
Singapore to lead Asia pack in ‘twin-track world’ of events, says medical expert
Singapore will have an advantage over other Asian markets in safely hosting sporting events as disparities in Covid-19 vaccination rollouts lead to a “twin-track world”, a leading medical expert has sai…
HyperX signs up with Valorant Champions Tour in CAA Sports-brokered deal
HyperX, the gaming division of Kingston Technology Company, has become a founding partner of Riot Games’ Valorant Champions Tour.