The new Valorant Champions Tour esports series from games publisher Riot Games has named energy drink Red Bull and gaming chairs brand SecretLab as founding partners
Riot Games, the publisher behind the League of Legends title, has appointed former Electronic Arts executive Jason Bunge as its first chief marketing officer
Figures from the esports and sponsorship industry examine the impact of Riot Games' decision to launch in-game advertising within its League of Legends series. Matthew Williams reports.
Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series
Riot Games has added electronics specialists Bose as a sponsor of its League of Legends esports global events. The deal covers the World Championship, Mid-Season Invitational and All-Star Event
Audio streaming service looks to break new ground in esports content
Video game publisher Riot Games and Cisco have signed a multi-year sponsorship making the technology brand the ‘Official Enterprise Networking Partner’ of League of Legends Esports.
Esports tournament organiser Blast has mutually terminated its deal with Saudi future city project NEOM in response to anger from teams, staff and fans. Callum McCarthy examines where the deal went wrong.
Riot Games’ League of Legends Championship Series (LCS) has struck a multi-year partnership with restaurant chain Buffalo Wild Wings, which has been designated the esports competition's official sports b…
Chinese video sharing and online-gaming platform Bilibili has agreed a wide-ranging three-year contract with US video games developer and esports event organiser Riot Games
Round-Up: Fifa rejects Infantino investigation, Thai and Malaysian MotoGPs off, NBA reviews China training programmes, and more
Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
Video game developer Riot Games has ended its sponsorship contract with Saudi Arabian city development project NEOM just one day after its announcement following a backlash against the deal from fans
US-based mobile network Verizon has signed a three-year deal to sponsor Riot Games’ League of Legends Championship Series (LCS).
Esports publisher Riot Games will offer arena banners as an asset for sponsors of its League of Legends series for the first time
Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness earlier this month…
Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness about the pandemic's impact, how more broadcasters are considering esports content, and said esports remains undervalued in the region.
Esports tournaments featuring game developer Riot Games' new title Valorant will be required to remove graphic bloody images from gameplay