Recent big-value rights deals in China for esports content have raised hopes for the emergence of a new market. But the dynamics between publishers, media platforms and audiences may not favour it.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
ESPORTS | The Game Changer (4/4) – Market size and Business model
The esports competitive video game movement has attracted plenty of hype, but is it justified and what are the implications for established sports? SportBusiness International investigates.
Tencent strikes esports tie-up with Olympic Council of Asia
Chinese technology and entertainment conglomerate Tencent has signed strategic partnerships with the Olympic Council of Asia and the Asian Electronic Sports Federation
Microsoft to acquire Activision Blizzard in massive $68.7bn deal
Agreement to create world's third-largest gaming company by revenue
New York Islanders establish Isles GT esports team
The National Hockey League's New York Islanders are entering the esports space for the first time with the creations of the Isles Gaming Team (Isles GT)
Maincast extends ESL Gaming rights in Russia, CIS to 2027
Esports broadcast and content production company Maincast has extended its media rights agreement with esports company ESL Gaming in Russia and the Commonwealth of Independent States for another four years
PGA Tour looks to create its own ‘Drive to Survive’ effect with Netflix docuseries
Chris Wandell, PGA Tour's vice president of media business development, tells SportBusiness how the organization hopes its collaboration with Netflix will replicate the success of Formula 1’s Drive to Survive series on the platform.
Ian Paynton | The Vietnam opportunity
Home to superfans and voracious consumers of sports content, Vietnam has great potential for the sports industry. But it’s got to be approached with tact, says Ian Paynton, co-founder of Hanoi-based content agency We Create Content.
Drone Racing League sees run of growth by pushing boundaries
The Drone Racing League has experienced a run of new business activity and audience development by leaning squarely into emerging trends such as legal sports wagering, 5G and blockchain technology, cryptocurrency, the metaverse, and STEM education. US Editor Eric Fisher reports.
Kinnings: European Tour chose PGA Tour alliance over private equity proposals
The European Tour group examined a range of private equity proposals before opting to enter into a strategic alliance with the PGA Tour, according to deputy CEO Guy Kinnings. SportBusiness speaks to him about the organisation's latest set of accounts which show the financial impact of the deal.