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Chinese esports rights mega-deals may not signal burgeoning market

A poster advertising the 2020 League of Legends World Championship Finals is seen during a light-up ceremony at The Bund on October 30, 2020 in Shanghai, China. (Photo by Zhang Hengwei/China News Service via Getty Images)

Recent big-value rights deals in China for esports content have raised hopes for the emergence of a new market. But the dynamics between publishers, media platforms and audiences may not favour it.

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