Sportfive

Football
Sponsorship & Marketing

Nutritional and wellness company Herbalife has been named an official supporter of the 2020 Asean Football Federation Suzuki Cup
Football
Events

The Asean Football Federation is considering playing this year's Suzuki Cup at a centralised venue, instead of the usual series of home and away matches, due to the pandemic
Golf
Sponsorship & Marketing

Global agency working on both short- and long-term opportunities for golfer
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Steve Loy, president of global golf for international sports business agency Sportfive and the longtime agent and business partner for iconic golfer Phil Mickelson. Eric and Chris also discuss limited partner lawsuits involving the Minnesota Timberwolves and Tampa Bay Rays, the rising presence of Las Vegas, Nevada, as a major sports market, and the strong performance of American retail chain Dick’s Sporting Goods during the Covid-19 pandemic.
Golf
Events

July 6 event to feature Mickelson, Brady, DeChambeau, Rodgers
Basketball
Media

The Sportfive agency is to sell the Basketball Champions League’s international broadcast and sponsorship rights after being appointed to the role by FIBA ClubCo, the joint entity that manages the rights t…
Basketball
Sponsorship & Marketing

The Sportfive agency has stepped up its presence in German basketball by agreeing a deal with Basketball Bundesliga club EWE Baskets Oldenburg
Tennis

Donald Dell, group president for media, tennis & events at Sportfive and a veteran tennis player agent and executive with more than five decades of experience in the business, details how the sport will make its way back this year from the Covid-19 pandemic
Football
Sponsorship & Marketing

UK-based sportswear brand Umbro has signed a long-term contract to become the kit supplier of German 3. Liga team Dynamo Dresden, in a deal brokered by the Sportfive agency
Football
Sponsorship & Marketing

Bundesliga side Eintracht Frankfurt has turned to the Sportfive agency to sell its virtual perimeter advertising on a global and exclusive basis
Motorsport
Sponsorship & Marketing

Extreme E, the electric off-road series, has chosen recently-launched consulting agency Vmatch to design its marketing approach with global brands
Athletics
Media

Boutique media-rights agency Sports Media Venture has been appointed as European media rights distributor for this month’s NN Mission Marathon, which serves as a one-off qualifying event for the Tokyo O…
Esports
Sponsorship & Marketing

Fnatic, the London-based esports organisation, has recruited Sportfive to exclusively find its next front-of-jersey sponsor
Football
Industry Moves

OneFootball, the football-based media platform, has further underlined its ambitions in the media rights space with the recruitment of Nikolaus von Doetinchem, an experienced media rights executive at…
Football
Events

The Sportfive agency has extended its agreement to sell hospitality packages for the matches of Germany’s men’s, women’s and U21 national teams, as well as for the men’s and women’s DFB Pokal final. The a
Esports
Finance & Law

The Sportfive agency has furthered its activity in the esports sector by acquiring Germany-based esports consulting and activation agency Build A Rocket
Golf
Sponsorship & Marketing

The Sportfive agency is looking to add golf events in Europe to its portfolio amid the relaunch of its international golf interests with a view to expanding its business in the sport outside of the US…
Technology

The Sportfive agency has said a new agreement with US cloud-based software company Salesforce marks an “important step” for its digital infrastructure and the ability to connect employees across the wor…