The National Basketball Association's Los Angeles Lakers have appointed sports marketing agency Sportfive to secure the team’s next jersey patch sponsor.
Mitsubishi extends with German Basketball Federation in Sportfive-brokered deal
The German division of Mitsubishi Motors has extended its premium and official automobile sponsorship with the German Basketball Federation (DBB)
NBL’s on-court sponsor decals become sticking point with players
The National Basketball League (NBL) is at loggerheads with the Australian Basketball Players’ Association (ABPA) over game safety, with the latter claiming sponsor decals on courts are presenting an i…
Infront lands Nilox as NBA’s first Italian sponsor
Infront Italy has landed the National Basketball Association its first sponsor in Italy, agreeing a multi-year deal with smart mobility and consumer electronics firm Nilox
China Life extends as main CBA sponsor
Insurance company China Life will continue to serve as the official main sponsor of the Chinese Basketball Association (CBA) League following the signing of a three-year renewal from 2020-21 to 2022-23