Real Madrid

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Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.

Spanish football giants Real Madrid and Valencia have both dedicated significant resources in recent years toward partnerships with local educational institutions, helping to educate the next generation…

Real Madrid explained its new data-driven fan engagement project with Microsoft to an international group of journalists and analysts in Madrid in November. SportBusiness Group analyst Lukas Zajancauskas was there.

Mundane family photos, courtside experiences and getting the timing right were among the themes as the NBA and Facebook discussed how to create engaging social media content at the Leaders Sports Summit this afternoon.

Real Madrid vice-president Pedro López Jiménez said football's world governing body FIFA was "dysfunctional" in communicating with European football club consortium the ECA, speaking today on a panel a…

Korean tyre company Hankook Tire has signed off on an extension of its global sponsorship with LaLiga giants Real Madrid for another four seasons until the end of the 2022-23 season

Spanish football club Real Madrid has signed up the IMG agency on an exclusive basis to sell the club’s digital overlay advertising on perimeter boards at the Santiago Bernabéu stadium.

Spanish LaLiga football club Real Madrid has launched a subscription-based service on social media platform Facebook

Private equity company CVC Capital Partners has had separate talks with Fifa and Real Madrid about investing in two competing versions of a world club football championship, according to the Financial…

Features

The global popularity of football was demonstrated on social media during May’s UEFA Champions League final. Max Gabovitch reports.