Real Madrid

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Real Madrid explained its new data-driven fan engagement project with Microsoft to an international group of journalists and analysts in Madrid in November. SportBusiness Group analyst Lukas Zajancauskas was there.

Mundane family photos, courtside experiences and getting the timing right were among the themes as the NBA and Facebook discussed how to create engaging social media content at the Leaders Sports Summit this afternoon.

Real Madrid vice-president Pedro López Jiménez said football's world governing body FIFA was "dysfunctional" in communicating with European football club consortium the ECA, speaking today on a panel a…

The global popularity of football was demonstrated on social media during May’s UEFA Champions League final. Max Gabovitch reports.

Spanish LaLiga football club Real Madrid has signed off on a deal that will see US financial services giants J

Real Madrid president Florentino Pérez has revealed the club will begin long-discussed renovations to the Santiago Bernabéu at the end of the current season.

Spanish LaLiga football clubs Barcelona, Real Madrid and Athletic Bilbao have today (Tuesday) received a financial boost after the General Court of the European Union overturned an earlier ruling from…

Spanish LaLiga football club Real Madrid has appointed Javier Baena as the new commercial manager of its in-house television channel, according to Palco23