Real Madrid

Latest Features

Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.

Terrence Burns speaks about the impact Cristiano Ronaldo had on both Real Madrid and Juventus' social media followers following his transfer between the clubs in 2018.

Spanish football giants Real Madrid and Valencia have both dedicated significant resources in recent years toward partnerships with local educational institutions, helping to educate the next generation…

Real Madrid explained its new data-driven fan engagement project with Microsoft to an international group of journalists and analysts in Madrid in November. SportBusiness Group analyst Lukas Zajancauskas was there.

Mundane family photos, courtside experiences and getting the timing right were among the themes as the NBA and Facebook discussed how to create engaging social media content at the Leaders Sports Summit this afternoon.

The prospect of a European ‘Super League’ has once again resurfaced with leading clubs across the continent reported to have been approached about becoming founder members.

Spain's Real Madrid has signed a strategic agreement with Sony's PlayStation brand

Sports talent and marketing agency Mediacom Sport and Entertainment has announced Real Madrid and Brazil footballer Vinícius Junior will star in a new social media series documenting his life and career.

Spanish LaLiga club Real Madrid has signed a three-year sponsorship agreement with financial services provider easyMarkets from this season

Features

Real Madrid vice-president Pedro López Jiménez said football's world governing body FIFA was "dysfunctional" in communicating with European football club consortium the ECA, speaking today on a panel a…

The global popularity of football was demonstrated on social media during May’s UEFA Champions League final. Max Gabovitch reports.