Real Madrid

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Spanish football giants Real Madrid and Valencia have both dedicated significant resources in recent years toward partnerships with local educational institutions, helping to educate the next generation…

Real Madrid explained its new data-driven fan engagement project with Microsoft to an international group of journalists and analysts in Madrid in November. SportBusiness Group analyst Lukas Zajancauskas was there.

Mundane family photos, courtside experiences and getting the timing right were among the themes as the NBA and Facebook discussed how to create engaging social media content at the Leaders Sports Summit this afternoon.

Real Madrid vice-president Pedro López Jiménez said football's world governing body FIFA was "dysfunctional" in communicating with European football club consortium the ECA, speaking today on a panel a…

The global popularity of football was demonstrated on social media during May’s UEFA Champions League final. Max Gabovitch reports.

Real Madrid has confirmed that it will launch a professional women’s football team from the start of the 2020-21 season after acquiring local side Club Déportivo Tacón.

Spanish football giant Real Madrid is planning to launch a women’s team to play in LaLiga Femenina Iberdrola, the top flight of women’s football in the country, from the start of next season, according to …

Spanish LaLiga giant Real Madrid has replaced English Premier League team Manchester United as the most valuable football club in Europe, according to a new report by professional services firm KPMG

Spanish LaLiga football club Real Madrid has signed off on a deal that will see US financial services giants J