Real Madrid

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Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.

Terrence Burns speaks about the impact Cristiano Ronaldo had on both Real Madrid and Juventus' social media followers following his transfer between the clubs in 2018.

Spanish football giants Real Madrid and Valencia have both dedicated significant resources in recent years toward partnerships with local educational institutions, helping to educate the next generation…

Real Madrid explained its new data-driven fan engagement project with Microsoft to an international group of journalists and analysts in Madrid in November. SportBusiness Group analyst Lukas Zajancauskas was there.

Mundane family photos, courtside experiences and getting the timing right were among the themes as the NBA and Facebook discussed how to create engaging social media content at the Leaders Sports Summit this afternoon.

Spanish LaLiga club Real Madrid has signed a three-year sponsorship agreement with financial services provider easyMarkets from this season

Veteran sports merchandise executive arrives to new role from Tottenham Hotspur

Real Madrid is the world's most valuable football brand, according to an annual report by brand consultancy Brand Finance. The report says the Spanish club's brand is worth €1.419bn ($1.6

Japanese medical device company Canon Medical Systems has renewed its medical supplier agreements with LaLiga clubs Barcelona and Real Madrid for five more years until 2025

Features

Real Madrid vice-president Pedro López Jiménez said football's world governing body FIFA was "dysfunctional" in communicating with European football club consortium the ECA, speaking today on a panel a…

The global popularity of football was demonstrated on social media during May’s UEFA Champions League final. Max Gabovitch reports.