Real Madrid

Latest Features

Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.

Terrence Burns speaks about the impact Cristiano Ronaldo had on both Real Madrid and Juventus' social media followers following his transfer between the clubs in 2018.

Spanish football giants Real Madrid and Valencia have both dedicated significant resources in recent years toward partnerships with local educational institutions, helping to educate the next generation…

Real Madrid explained its new data-driven fan engagement project with Microsoft to an international group of journalists and analysts in Madrid in November. SportBusiness Group analyst Lukas Zajancauskas was there.

Mundane family photos, courtside experiences and getting the timing right were among the themes as the NBA and Facebook discussed how to create engaging social media content at the Leaders Sports Summit this afternoon.

Real Madrid, FC Bayern Munich and Inter Milan have announced plans for a ‘European Solidarity Cup’ to raise funds for medical infrastructure in Spain and Italy and ‘send a message of solidarity’ followi…

Spanish LaLiga football club Real Madrid has launched an official channel on social video platform Twitch

Spanish beer group Mahou San Miguel has renewed its second-tier sponsorship with LaLiga leaders Real Madrid

LaLiga giants Real Madrid and FC Barcelona could face each other in the United States this summer as part of the International Champions Cup, the Washington Post has reported

Features

Real Madrid vice-president Pedro López Jiménez said football's world governing body FIFA was "dysfunctional" in communicating with European football club consortium the ECA, speaking today on a panel a…

The global popularity of football was demonstrated on social media during May’s UEFA Champions League final. Max Gabovitch reports.