Real Madrid
Cantabria Labs signs on as Real Madrid global sponsor
Spanish LaLiga club Real Madrid has agreed a global sponsorship deal with pharmaceuticals company Cantabria Labs.
The initial three-year contract will cover both the men’s and women’s first teams. Th
Real Madrid replaces Audi with BMW
Real Madrid has confirmed it has signed up automotive manufacturer BMW to its sponsorship portfolio
Real Madrid tops ‘most valuable football brand’ rankings
Brand valuation consultancy firm Brand Finance has named Real Madrid as the world’s most valuable football brand for a fourth consecutive year.
Irwin Raij and Chuck Baker on beginning a new chapter with Sidley Austin LLP
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Irwin Raij and Chuck Baker, newly appointed by prominent international law firm Sidley Austin LLP as partners and co-chairs of the entity’s Entertainment, Sports, and Media industry group. Fisher and Russo also discuss the abrupt departure of Sean Bratches as LIV Golf’s chief commercial officer, the new global media rights agreement between the revived XFL and the Walt Disney Co., the $380m (€360m) investment deal between LaLiga giant Real Madrid and United States-based global investment Sixth Street, Major League Cricket’s securing of $120m in new funding, and ongoing turmoil involving name, image, and likeness rights in US college sports.
Real Madrid secures €360m investment in 20-year Sixth Street JV partnership
LaLiga giants Real Madrid has secured a €360m ($380m) deal with United States-based global investment firm Sixth Street, which has acquired the right to stage a series of events at the redeveloped Santiago Bern…
Real Madrid, Blue Jays enhance facilities with Daktronics deals
US audiovisual systems provider expands footprint with two new pacts
FC Barcelona Femini draw world record 91,553 women’s football attendance at Nou Camp
FC Barcelona Femini drew a world record 91,553 crowd for a women's football match during their 5-2 victory against Real Madrid at the Nou Camp on March 30 to reach the Uefa Women's Champions League semi-finals
Real Madrid signs tech-focused deal with Cisco
Real Madrid has signed global technology company Cisco as its latest commercial sponsor in a deal which will see the US-based firm becomes the Spanish giant's Official Technology Partner across a multi-year…
ESPN shows LaLiga commitment with expansive El Clasico coverage in Madrid and across US
ESPN demonstrates importance of Real Madrid v FC Barcelona clash to network with 20 hours of lead-up content and 30 staff on-site at the Bernabeu, while there will be four watch parties across the United States.
Real Madrid secures regional deal in Africa with SportyBet
Spanish LaLiga football club Real Madrid has signed up gambling platform SportyBet as a regional sponsor.
The deal makes the company the club’s official sponsor in Africa across a multi-year contract.
LaLiga Impulso rebels suffer defeat in precautionary measures bid
Real Madrid, FC Barcelona and Athletic Club have suffered a fresh blow in their opposition to LaLiga Impulso, the investment venture between the governing body of the top two divisions of Spanish club…
Super League trio ‘planning’ US pre-season tournament
FC Barcelona, Real Madrid and Juventus, the three football clubs still actively engaged in the plot to form a European Super League, are reportedly planning a series of friendly matches in the United States…
Rebel clubs’ LaLiga Impulso lawsuit admitted by Madrid court
Real Madrid, FC Barcelona and Athletic Club’s legal challenge against LaLiga Impulso, the investment venture between the governing body of the top two divisions of Spanish club football and private equity f…
Real Madrid ‘agrees 25-year deal’ with Legends for Bernabéu’s commercial exploitation
Legends, the US-based 'premium experiences company', has reportedly struck a 25-year deal with Real Madrid to acquire a 20-per-cent stake in a new company that will manage the LaLiga giant’s revamped E…
Court sides with LaLiga in legal battle with Real Madrid
LaLiga, the governing body of the top two divisions of Spanish football, has announced today (Friday) that the Central Court of Administrative Litigation has “completely dismissed” an appeal filed by …
Athletic Club, Barcelona and Real Madrid take legal action against LaLiga Impulso
Athletic Club, FC Barcelona and Real Madrid, the three long-standing opponents of LaLiga’s investment venture with private equity firm CVC Capital Partners, have confirmed they have launched legal action a…
LaLiga clubs approve €2bn CVC deal
The plan for private equity firm CVC Capital Partners to invest €1.994bn ($2.3
Real Madrid secures €225m financial package to complete Bernabéu work
Spanish LaLiga football club Real Madrid has agreed a second phase of financing that will allow for the completion of the major redevelopment of its Estadio Santiago Bernabéu.