PGA European Tour

Sports marketing agency WePlay has strengthened its relationship with golf’s European Tour by expanding its brief to cover the upcoming Ryder Cup.

Golf bodies the European Challenge Tour, Ladies European Tour (LET) and Staysure Tour have teamed up to launch a new mixed gender tournament that will be hosted in Jordan.

Organisers of the new European Golf Team Championships have revealed further details about the inaugural event, after agreeing terms on a format and qualification process with the European Tour and Ladies European Tour.

Golf’s European Tour has joined forces with French internet company eGull in an effort to develop new short-game formats, as part of a wider initiative to encourage participation in and drive engagement with the sport.

Golf’s European Tour has announced that the Rocco Forte Open, which was held for the first time in Sicily, Italy earlier this year, will return to the International Schedule in 2018.

Golf’s European Tour has continued its innovation drive by rebranding its existing Lyoness Open tournament in Austria as the Shot Clock Masters.

Golf’s European Tour has today (Friday) confirmed the addition of new events in Belgium, Oman and the Philippines to its 2018 calendar, while Gleneagles in Scotland will also host the inaugural European Golf Team Championship.

Golf’s European Tour has entered into a strategic partnership with the PGA Tour of Australasia in an effort to create new opportunities for players in the southern hemisphere to further their professional careers.

Golf’s European Tour has continued its drive for innovation in the sport by unveiling a new event entitled GolfSixes.

Hewlett Packard Enterprises uses supplier partnership to reposition itself as a data analytics and IoT enterprise Wireless network allows organisers to harvest crowd behaviour data

With the signing of a strategic alliance, the European and Asian Tours hope they can create new opportunities for sponsors and widen media exposure. However, both are downplaying the chances of a joint brand.

SportBusiness International looks into the business models of digital sports networks, set up by rights-holders in association with established digital media operators to supplement traditional TV programming. What are the benefits for rights-holders taking such a step, and what does it tell us about the ever-changing media landscape?

How do you transform a beautiful-but-remote Scottish golf course into a world-class venue that caters for 200,000 fans and looks great on TV? As Kevin Roberts found out, a lot of high-spec temporary structures.

Golf’s Ladies European Tour (LET) has appointed Mark Lichtenhein, a former senior executive with the men’s European Tour, as its new chairman.

Golf’s European Tour has entered into a ticketing partnership with global event technology platform Eventbrite.

Golf’s European Tour has entered into a commercial partnership with the CSM Sport & Entertainment division of marketing services group Chime Communications.

Golf’s European Tour has continued its policy of signing hosting partnerships with its leading players after striking an agreement with Sergio Garcia for the Spanish Open.

Four of the leading women’s golf tours have collaborated to launch the Queens, a new team competition that will make its debut this December in Japan.

The European Tour and Asian Tour will merge into a single golf entity under their new partnership, according to the latter organisation’s chief executive, Mike Kerr.

The European Tour and Asian Tour have announced plans to forge closer ties under what they state is an “innovative joint vision” for the future of professional golf.

Scotland has put forward Gleneagles as its potential host for the 2019 Solheim Cup after submitting a formal bid to stage the matchplay women’s golf event.

Golf’s European Tour has announced its players will compete for record prize money of €166m ($186.9m) in the 2015 Race to Dubai – an 18.5 per cent increase on last year.

The European Tour has reached an agreement to co-sanction the Australian PGA Championship golf event.

Keith Pelley, president of Canadian media conglomerate Rogers Media, has been named as the new chief executive of golf’s European Tour.

Golf’s European Tour has announced a reorganisation of its Challenge Tour development series in line with the Race to Dubai model its primary annual competition follows.

Germany’s bid for the 2022 Ryder Cup has cleared a significant hurdle after German Golf Association (DGV) members voted in favour of providing financial support to the effort.

Ryder Cup Deutschland (RCD) has selected the Faldo Course at A-Rosa Resort and Sporting Club in the Bad Saarow municipality of Brandenburg as its proposed venue for the 2022 edition of the golf tournament.

The British Masters golf tournament will return to the European Tour’s international schedule for the first time in seven years in October.

The European Tour has confirmed the addition of six new tournaments to its 2015 international schedule, while the Spanish Golf Federation (RFEG) has put forward the PGA Catalunya Resort as its proposed venue for the 2022 Ryder Cup.

Golf’s European Tour and two-time Ryder Cup player Paul Lawrie have launched a new matchplay tournament.

Golf’s European Tour has agreed a five-year deal for Austria’s Lyoness Open to remain on its schedule until at least 2019.

George O’Grady has confirmed his intention to step down as chief executive of golf’s European Tour.

Golf’s European Tour has announced that its 2015 schedule will include a new event in Shenzhen that has been designed to promote the Chinese city to a global audience.

Golf’s European Tour has confirmed a co-sanctioned event with the Asian Tour in Thailand as one of the new tournaments on its 2015 international schedule.

Keith Waters, the chief operating officer and director of international policy at golf’s European Tour, has predicted that the 2015 calendar will comprise a “full schedule of events” despite car manufacturer Volvo having confirmed that it will scale back its sponsorship support.

The European Open golf tournament will return to the European Tour schedule in 2015 to end a six-year absence for the event.

World No.1 golfer Rory McIlroy is to further support the development of his home event the Irish Open after it was announced that his charitable foundation is to become the European Tour tournament’s official host.