European Tour boosts ticketing capabilities with new partnership

Golf’s European Tour has entered into a ticketing partnership with global event technology platform Eventbrite.

The partnership will commence with Eventbrite allowing fans to purchase official tickets to all events on the 2016 Race to Dubai through its platform. Tickets on offer will range from standard spectator passes to corporate hospitality.

Eventbrite, which currently processes approximately two million tickets a week, is already selling passes for the Scottish Open that takes place from July 7-10 at Castle Stuart in Aberdeen. The company will also provide the European Tour with entry management technology to support its different tournaments.

Tim Hunt, head of marketing for the European Tour, said: “Being able to use Eventbrite’s technology to understand the different data generated by events on this scale, including a birds eye view of where, when and how our tickets have been purchased across the world, is important to us in order to continually improve the experience for fans have when they attend our different events.

“When they attend, fans expect all the basics and latest technology associated with major spectator sport events, such as buying and receiving their tickets on their phone and being sped through a fast and seamless check-in at the entrance.”

Joel Crouch, general manager for Eventbrite in the UK and Ireland, added: “We’re looking forward to helping the team make the most of the their rich data set, and delivering a better ticketing experience for golf fans across all the European Tour.”