PGA European Tour
Golf bodies the European Challenge Tour, Ladies European Tour (LET) and Staysure Tour have teamed up to launch a new mixed gender tournament that will be hosted in Jordan.
Organisers of the new European Golf Team Championships have revealed further details about the inaugural event, after agreeing terms on a format and qualification process with the European Tour and Ladies European Tour.
Golf’s European Tour has joined forces with French internet company eGull in an effort to develop new short-game formats, as part of a wider initiative to encourage participation in and drive engagement with the sport.
Golf’s European Tour has announced that the Rocco Forte Open, which was held for the first time in Sicily, Italy earlier this year, will return to the International Schedule in 2018.
Golf’s European Tour has continued its innovation drive by rebranding its existing Lyoness Open tournament in Austria as the Shot Clock Masters.
Golf’s European Tour has today (Friday) confirmed the addition of new events in Belgium, Oman and the Philippines to its 2018 calendar, while Gleneagles in Scotland will also host the inaugural European Golf Team Championship.
With the signing of a strategic alliance, the European and Asian Tours hope they can create new opportunities for sponsors and widen media exposure. However, both are downplaying the chances of a joint brand.
Golf’s European Tour has entered into a ticketing partnership with global event technology platform Eventbrite.
Golf’s European Tour has entered into a commercial partnership with the CSM Sport & Entertainment division of marketing services group Chime Communications.
Golf’s European Tour has continued its policy of signing hosting partnerships with its leading players after striking an agreement with Sergio Garcia for the Spanish Open.