PGA European Tour
With the signing of a strategic alliance, the European and Asian Tours hope they can create new opportunities for sponsors and widen media exposure. However, both are downplaying the chances of a joint brand.
SportBusiness International looks into the business models of digital sports networks, set up by rights-holders in association with established digital media operators to supplement traditional TV programming. What are the benefits for rights-holders taking such a step, and what does it tell us about the ever-changing media landscape?
Golf bodies the European Challenge Tour, Ladies European Tour (LET) and Staysure Tour have teamed up to launch a new mixed gender tournament that will be hosted in Jordan.
Organisers of the new European Golf Team Championships have revealed further details about the inaugural event, after agreeing terms on a format and qualification process with the European Tour and Ladies European Tour.
Golf’s European Tour has joined forces with French internet company eGull in an effort to develop new short-game formats, as part of a wider initiative to encourage participation in and drive engagement with the sport.