PGA European Tour

Latest Features

Hewlett Packard Enterprises uses supplier partnership to reposition itself as a data analytics and IoT enterprise Wireless network allows organisers to harvest crowd behaviour data

With the signing of a strategic alliance, the European and Asian Tours hope they can create new opportunities for sponsors and widen media exposure. However, both are downplaying the chances of a joint brand.

SportBusiness International looks into the business models of digital sports networks, set up by rights-holders in association with established digital media operators to supplement traditional TV programming. What are the benefits for rights-holders taking such a step, and what does it tell us about the ever-changing media landscape?

How do you transform a beautiful-but-remote Scottish golf course into a world-class venue that caters for 200,000 fans and looks great on TV? As Kevin Roberts found out, a lot of high-spec temporary structures.

Sports marketing agency WePlay has strengthened its relationship with golf’s European Tour by expanding its brief to cover the upcoming Ryder Cup.

Golf bodies the European Challenge Tour, Ladies European Tour (LET) and Staysure Tour have teamed up to launch a new mixed gender tournament that will be hosted in Jordan.

Organisers of the new European Golf Team Championships have revealed further details about the inaugural event, after agreeing terms on a format and qualification process with the European Tour and Ladies European Tour.

Golf’s European Tour has joined forces with French internet company eGull in an effort to develop new short-game formats, as part of a wider initiative to encourage participation in and drive engagement with the sport.