PGA European Tour

The PGA Tour has threatened the world’s leading golfers with an immediate suspension and career ban if they take part in a new breakaway golf league reportedly being backed by Saudi Arabia.

Hewlett Packard Enterprises uses supplier partnership to reposition itself as a data analytics and IoT enterprise Wireless network allows organisers to harvest crowd behaviour data

Sports marketing agency WePlay has strengthened its relationship with golf’s European Tour by expanding its brief to cover the upcoming Ryder Cup.

Golf bodies the European Challenge Tour, Ladies European Tour (LET) and Staysure Tour have teamed up to launch a new mixed gender tournament that will be hosted in Jordan.

Organisers of the new European Golf Team Championships have revealed further details about the inaugural event, after agreeing terms on a format and qualification process with the European Tour and Ladies European Tour.

Golf’s European Tour has joined forces with French internet company eGull in an effort to develop new short-game formats, as part of a wider initiative to encourage participation in and drive engagement with the sport.

Golf’s European Tour has announced that the Rocco Forte Open, which was held for the first time in Sicily, Italy earlier this year, will return to the International Schedule in 2018.

Golf’s European Tour has continued its innovation drive by rebranding its existing Lyoness Open tournament in Austria as the Shot Clock Masters.

Golf’s European Tour has today (Friday) confirmed the addition of new events in Belgium, Oman and the Philippines to its 2018 calendar, while Gleneagles in Scotland will also host the inaugural European Golf Team Championship.

Golf’s European Tour has entered into a strategic partnership with the PGA Tour of Australasia in an effort to create new opportunities for players in the southern hemisphere to further their professional careers.

Golf’s European Tour has continued its drive for innovation in the sport by unveiling a new event entitled GolfSixes.

Golf’s Ladies European Tour (LET) has appointed Mark Lichtenhein, a former senior executive with the men’s European Tour, as its new chairman.

With the signing of a strategic alliance, the European and Asian Tours hope they can create new opportunities for sponsors and widen media exposure. However, both are downplaying the chances of a joint brand.

Golf’s European Tour has entered into a ticketing partnership with global event technology platform Eventbrite.

Golf’s European Tour has entered into a commercial partnership with the CSM Sport & Entertainment division of marketing services group Chime Communications.

Golf’s European Tour has continued its policy of signing hosting partnerships with its leading players after striking an agreement with Sergio Garcia for the Spanish Open.

Four of the leading women’s golf tours have collaborated to launch the Queens, a new team competition that will make its debut this December in Japan.