Golf’s European Tour has entered into a strategic partnership with the PGA Tour of Australasia in an effort to create new opportunities for players in the southern hemisphere to further their professional careers.
The new strategic alliance will formalise an ongoing relationship between the two tours, with a number of players having progressed to the European Tour, including Australian professional Nathan Holman (pictured).
The two organisations will also explore ways of combining their marketing and commercial resources to maximise the potential growth of golf across the region.
The partnership comes after the European Tour also struck a similar agreement with the Asian Tour in July of last year. The alliance has already led to the establishment of four co-sanctioned events for the 2017 season and a further two tri-sanctioned tournaments with the PGA Tour of Australasia.
The alliance was unveiled today (Friday) at the new World Super 6 tournament in the Australian city of Perth, one of the events that is being tri-sanctioned by the three bodies.
Keith Pelley, chief executive of the European Tour, said: “This strategic alliance is another exciting announcement for the European Tour as we formalise and build on an already strong working relationship with the PGA Tour of Australasia, for the mutual benefit of our respective memberships.”
Peter O’Malley, chairman of the PGA of Australia, added: “This is an opportunity for our players; we have plenty of talented up and coming as well as established players who will benefit from the alliance. I look forward to seeing more of them competing on the European Tour in the future.
“European Tour players have always enjoyed coming to compete in Australasia and this alliance will also give them more opportunities to come and play in some of our biggest tournaments.”