Golf’s Ladies European Tour (LET) has appointed Mark Lichtenhein, a former senior executive with the men’s European Tour, as its new chairman.
Lichtenhein, who will assume responsibility for further developing the Tour and its international business activities, has been a board member at the LET since December of last year and worked with the organisation on a series of projects.
Lichtenhein stepped down from his role as the European Tour’s head of television, digital media and technology in October 2015. Lichtenhein joined the European Tour in 1999 and had also served as joint managing director of European Tour Productions, a joint venture of the European Tour and the IMG agency.
During his time with European Tour Productions, he helped develop the Tour’s digital and television platforms, including the launch of the European Tour TV digital channel. Lichtenhein also currently serves as chairman of the Sports Rights Owners Coalition.
“It’s a great privilege to be elected LET chairman at this exciting time for women’s golf, particularly given golf’s unique position as the only Olympic sport that Europe plays together as a team,” Lichtenhein said.
Meanwhile, the LET has also confirmed the appointment of Helen Alfredsson as its first player president.
Alfredsson, who has competed in eight Solheim Cups and captained the European team in 2007, will work with Lichtenhein, as well as LET chief executive Ivan Khodabakhsh and the Players’ Council, to help promote the LET and improve its relationships with players. She stepped away from competitive play in 2013.
Alfredsson said: “Our diverse skills complement each other and together we can bring a fresh approach to the LET and build a stronger tour together.”
Speaking about both appointments, Khodabakhsh added: “The unanimous decision by all directors to choose Helen Alfredsson as player president and Mark Lichtenhein as chairman is excellent news for our organisation. Their combined management expertise, commercial experience, strength of character and influence in the world of golf will give everyone within our Tour and connected to us great confidence.”