HomeSponsorship & MarketingGolfEurope

Ryder Cup learns to embrace the mobile phone with HPE partnership

PARIS, FRANCE - SEPTEMBER 28: Tiger Woods of the United States plays a shot on the sixth during the morning fourball matches of the 2018 Ryder Cup at Le Golf National on September 28, 2018 in Paris, France. (Photo by Jamie Squire/Getty Images)

Hewlett Packard Enterprises uses supplier partnership to reposition itself as a data analytics and IoT enterprise Wireless network allows organisers to harvest crowd behaviour data

Most recent

The women's ice hockey league has replaced its commissioner and is seeking independent ownership of all its teams to stabilize in the short term and sustainably grow in long run. Bob Williams reports

Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.

The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.

SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.