Technology

Football
Sponsorship & Marketing

Artificial intelligence company Satisfi Labs has signed as a sponsor of Major League Soccer club LA Galaxy and the National Hockey League’s LA Kings.
Football
Sponsorship & Marketing

Premier League club Manchester City has begun to install a new ‘Supersized LED’ two-tier digital display system around the perimeter of the Etihad Stadium pitch.
Ice Hockey
Sponsorship & Marketing

Amazon Web Services has signed with the National Hockey League as the league's ‘Official Cloud, Artificial Intelligence, and Machine Learning Infrastructure Provider’.
Business

German media company Bild, which publishes the popular Sport Bild newspaper and digital news platform, has launched an investment programme for sports technology and data start-ups
Golf
Sponsorship & Marketing

Hewlett Packard Enterprises uses supplier partnership to reposition itself as a data analytics and IoT enterprise Wireless network allows organisers to harvest crowd behaviour data
Media

4: Faster, Higher, Stronger: The Future of OTT
Media

3: Clinging to the Cord: Barriers to OTT Growth
Media

2: Audiences and Data: Not Just a Number
Media

2017 was the year in which OTT video became a demonstrably mainstream platform as viewership of its services extended into a majority of US homes for the first time. David Walmsley sets the scene in the first part of our in-depth report into the state of the growing sector of OTT broadcasting.

Events

FanCam takes super high-res images of crowds attending live events at sports stadiums, and then offers fans the chance to see themselves in the sponsored snaps. Greg Pitcher discovers how the company is forging links between sponsors and fans’ hearts and minds.