LaLiga
New formulas to engage with fans in an evolving football landscape
LaLiga, the Spanish football league operator, has embraced digital transformation as a core component of its domestic and international development strategy – and its clubs are now seizing the initiative in an innovative space.
LaLiga invests in museum operator Legends
LaLiga, organising body of the top two divisions of Spanish club football, has partnered with and invested in sports museum developer Legends
Optus swells football portfolio with LaLiga rights acquisition
Australian telecoms operator Optus has acquired exclusive rights to Spain’s LaLiga in a 'multi-year' contract.
LaLiga secures global deal with Mahou San Miguel
Spain’s LaLiga has signed up beer producer Mahou San Miguel as a global sponsor.
Ziggo locks up LaLiga rights to 2029 in face of Viaplay threat
Dutch telecoms operator Ziggo has retained its exclusive broadcast rights to Spain’s LaLiga until the end of the 2028-29 season.
EXCLUSIVE: LaLiga terminates media rights deal with China’s Super Sports Media
Spanish football's LaLiga is terminating its digital media rights agreement in China with sports marketing company Super Sports Media due to missed rights fee payments, SportBusiness understands
Webinar | Localising sports content to reach new audiences: the opportunities and the challenges
Localising sports media content to reach diverse markets is an important challenge for an increasing number of sports rights-holders and broadcasters.
LaLiga launches e-commerce outlet in China
LaLiga, the governing body of Spain’s top two professional football leagues, has established an outlet on Chinese e-commerce platform Youzan as part of its ambition to engage more closely with fans in t…
Mediapro set to retain domestic free-to-air LaLiga rights
Mediapro, the Spanish media rights agency and production group, is poised to retain its domestic free-to-air live and highlights rights to Spanish football’s top-tier LaLiga Santander.
LaLiga files latest FFP complaints against PSG and Manchester City
LaLiga, the governing body of Spain’s top two professional football divisions, has filed a complaint with Uefa against French Ligue 1 club Paris Saint-Germain for an alleged breach of financial fair p…
Premier Sports retains LaLiga rights in UK after Fite deal collapse
Premier Sports has acquired exclusive rights to LaLiga in the UK and Ireland after the league's lucrative deal with streaming platform Fite collapsed last month
LaLiga offers non-exclusive Segunda División rights after receiving no bids
LaLiga, the governing body of Spain’s top two professional football tiers, received no bids for exclusive rights to its second-tier Segunda División, and will now market the rights non-exclusively.
LaLiga receives no bids for public venue media rights, considers own channel
LaLiga, the governing body of Spain’s top two professional football tiers, received no bids for its so-called 'Horeca' broadcast rights for distribution in public establishments, and says it will now m…
LaLiga clubs made €892m losses during Covid-hit 2020-21 season
Spain’s LaLiga has said the Covid-19 pandemic caused club revenues to regress to levels of ‘five or six years ago’ after the combined losses of teams across the top two leagues in the country amounted to €8…
GreenPark Sports, LaLiga expand partnership to include NFTs
California-based developer to create in-game digital collectibles
LaLiga adds three more years with BKT
LaLiga has renewed its sponsorship agreement with Indian tyre manufacturer BKT.
The deal will now run for a further three years, until the end of the 2024-25 season
EXCLUSIVE: Streaming platform Fite surprise frontrunner for LaLiga rights in UK
SportBusiness understands Fite is currently in exclusive negotiations with LaLiga over a proposed three-season deal from 2022-23 to 2024-25.
Gol to show LaLiga match live on TikTok
Spanish free-to-air channel Gol has announced plans to broadcast next week’s LaLiga football match between Real Sociedad and Real Betis on social media platform TikTok.