LaLiga
LaLiga taps AI specialist WSC Sports for real-time highlights
AI video technology company WSC Sports has signed an agreement with LaLiga to provide the Spanish football league with real-time video highlights of matches from the top two divisions of the club game
LaLiga expands RushBet deal across South America
LaLiga has expanded its regional sponsorship agreement with gambling platform RushBet.
In 2021, the brand became LaLiga’s exclusive betting partner in Colombia.
LaLiga continues sponsorship activity with Marqués del Atrio renewal
LaLiga has signed a renewal to its sponsorship contract with Spanish winemaker Marqués del Atrio.
DAZN tops up LaLiga carriage with MásMóvil deal
Spanish telecoms firm MásMóvil has secured a carriage deal for the LaLiga matches broadcast domestically by subscription platform DAZN.
LaLiga secures Chubb sponsorship in Latin America
LaLiga has signed up insurance company Chubb to its sponsorship portfolio in a deal that makes Chubb a regional sponsor of the league in Latin America, focusing on the nine countries where Chubb operates…
Barcelona sells further Barça Studios stake for €100m amid struggle to meet budget rules
Barcelona has activated a fourth ‘lever’ to meet LaLiga budget rules, selling 24.5 p
Canal Plus extends LaLiga rights in sub-Saharan Africa with exclusive deal
The African arm of French pay-television broadcaster Canal Plus has secured exclusive French-language pay-television rights to Spain's LaLiga across sub-Saharan Africa, Madagascar and Mauritius
Nissan signs on as LaLiga domestic sponsor in pivot to more ‘strategic’ deals
LaLiga, the organising body of the top two divisions of Spanish club football, has signed a new sponsorship deal with Japanese automotive manufacturer Nissan
Promoted clubs agree to join LaLiga Impulso
LaLiga Impulso, the investment venture between the governing body of the top two divisions of Spanish club football and private equity firm CVC Capital Partners, has seen its membership expanded with the…
LaLiga, Movistar Plus secure fresh court orders against content piracy
LaLiga and Telefónica’s pay-TV broadcaster Movistar Plus have claimed fresh court rulings against the piracy of their content.
Portuguese clubs turn to LaLiga Tech to tackle fake merchandise sales
Clubs from Portugal’s top two divisions are to tackle the sale of illegal merchandise by using the ‘Brand Protection’ offering from LaLiga Tech, the technology services arm of Spain’s LaLiga.
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Vodafone joins distributors of LaLiga SmartBank TV
Telco Vodafone España has returned to football coverage in Spain by agreeing a carriage deal with LaLiga, the organising body of the top two divisions of the domestic club game, for its new LaLiga SmartBank …
LaLigaTV Bar channel to roll out in public establishments
LaLiga, the governing body of Spain’s top two professional football tiers, has set up LaLigaTV Bar for the broadcasting of matches in bars, restaurants and other public establishments.
LaLiga goes OTT in China in Streamline tie-up after rights deal terminated
LaLiga, the organising body of the top two domestic football leagues in Spain, is to launch a direct-to-consumer streaming service in China after finalising a six-year agreement with Streamline Media Technology
LaLiga secures title sponsorship uplift in long-term EA Sports deal
EA Sports FC will be the title sponsor of LaLiga competitions from the start of the 2023-24 season in a lucrative agreement unveiled today (Tuesday)
LaLiga SmartBank TV distributed domestically on 10 platforms, including Amazon
LaLiga, the organising body of the top two divisions of Spanish club football, has announced that the 2022-23 Segunda División season will be broadcast domestically via the largest number of platforms …
Saran becomes LaLiga’s new home in Turkey in five-year deal
The Saran Media Group agency has agreed a five-season deal in Turkey with LaLiga for broadcast rights to the top two divisions of Spanish club football
Santander’s LaLiga title sponsorship to end in 2023
LaLiga’s title sponsorship agreement with Banco Santander will not be renewed beyond the 2022-23 season.