Ironman Group
Ironman adds races in Germany and France to 2022 calendar
The Ironman Group has added a new full-distance Ironman triathlon in Pays d'Aix-en-Provence, France and a half-distance Ironman 70.3 race in Dresden, Germany to its 2022 race calendar
Ironman buys amateur cycling events organisers Haute Route and Gravel Epic
The Ironman Group has bolstered its events portfolio with the acquisition of the Haute Route multi-day cycling series and the Gravel Epic, a multi-day gravel race event series
Ironman steps up trail running interests with creation of UTMB World Series
The Ironman Group has significantly increased its involvement in the trail running sector in a deal with UTMB Group, the organisation behind the UTMB Mont Blanc, the single-stage mountain ultramarathon…
Ironman deal with Supersapiens marks first major title sponsorship under Advance
The Ironman series has extended its sponsorship deal with training systems brand Supersapiens to include World Championship title rights – the first such agreement under the sports’ new owners, the pri…
Lahti fends off Klagenfurt bid to land Ironman 70.3 World Championship
The Finnish city of Lahti has been awarded hosting rights by the Ironman triathlon organisation to its 2023 70.3 World Championship, seeing off competition from Klagenfurt, Austria
Singapore exits proceedings for World Marathon Majors status
The World Marathon Majors (WMM) has announced that the Singapore Marathon has dropped out of contention for one of three new membership slots
Ironman hands out mass promotions to senior ranks
Mass participation events group Ironman has announced several senior-level promotions within the company
Ironman will not host any further events in US in 2020 due to Covid-19
The Ironman Group has announced it will not host any further events in the United States this year due to the Covid-19 pandemic.
This move has resulted in the cancelation of the Ironman 70
Half of UK mass participation event organisers expect 50 per cent revenue loss
Over half of the UK’s mass participation event organisers have said they anticipate business revenue losses of over 50 per-cent this year as a result of the Covid-19 pandemic, according to a new survey.
80 per cent of mass participation events could disappear, claims coalition
The Endurance Coalition, an organisation that counts mass participation event organisers Ironman, Spartan Race and USA Triathlon among its members, has claimed eighty per cent of mass participation businesses…
2020 Ironman and Ironman 70.3 World Championships cancelled
The Ironman Group has cancelled the 2020 editions of the Ironman World Championships and its half-distance Ironman 70.3 World Championships due to the ongoing impact of the Covid-19 pandemic
Spanish competition regulator approves Ironman sale to Advance
Spain’s markets and competition regulator (the CNMC) has approved Advance Publication’s $730m (€644m) deal to acquire Ironman from the Wanda Sports Group.
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“There’s going to be a strong trend towards localisation” | Andrew Messick, Ironman
Ironman Group chief executive Andrew Messick talks about the three steps the world's largest mass participation business has taken to minimise commercial impact of the Covid-19 pandemic.
Ironman creates Covid-19 event safety guidelines in anticipation of resumption of racing
The Ironman Group has released a set of guidelines and principles designed to allow it to safely operate Ironman and Ironman 70
Ironman’s new investors will focus on content and virtual racing to unlock value
Ben Cronin looks at Advance Publications and Orkila Capital's recent acquisition of Ironman, and how it will be looking to capitalize on the event despite much of the audience and participants of the mass participation series being under lockdown.
Ironman launches Virtual Racing series
The Ironman Group has announced that it is set to launch an all-digital version of its iconic triathlon series, Ironman Virtual Racing, allowing athletes to continue to train and compete from anywhere…
Sacramento to host Ironman triathlon in 2021
Sacramento, the capital city of California, will host an Ironman triathlon for the first time in 2021
Ironman Group promotes ex-Lagardère executive Beeche to senior VP, Oceania
The Ironman Group, part of the Wanda Sports Group, has announced a series of senior level promotions, including appointing former Lagardère Sports Endurance executive Dave Beeche as senior vice-president …