Ironman’s new investors will focus on content and virtual racing to unlock value

Ironman Group chief executive Andrew Messick talks about the three steps the world's largest mass participation business has taken to minimise commercial impact of the Covid-19 pandemic.

Hans-Peter Zurbruegg, senior vice-president of Infront's personal & corporate fitness unit describes how the agency responded to a year in which the Covid-19 pandemic laid waste to the mass participation sector and expresses his confidence that a new focus on health and wellbeing will help to chart a path out of the crisis. Ben Cronin reports.