Ironman Group chief executive Andrew Messick talks about the three steps the world's largest mass participation business has taken to minimise commercial impact of the Covid-19 pandemic.
Ironman creates Covid-19 event safety guidelines in anticipation of resumption of racing
The Ironman Group has released a set of guidelines and principles designed to allow it to safely operate Ironman and Ironman 70
Ironman’s new investors will focus on content and virtual racing to unlock value
Ben Cronin looks at Advance Publications and Orkila Capital's recent acquisition of Ironman, and how it will be looking to capitalize on the event despite much of the audience and participants of the mass participation series being under lockdown.
Super League Triathlon and World Triathlon to create esports World Championship
Super League Triathlon and World Triathlon (formerly the International Triathlon Union) have announced they will work together to create a new global esports series based around Super League Triathlon’s A…
Seven races added to inaugural UTMB World Series
Global trail running circuit the UTMB World Series has added seven races in Hong Kong, Andorra, Mexico, Italy, France and the USA to its inaugural 2022 season
London Marathon Events announces return of RideLondon in 2022
Mass participation events organiser London Marathon Events has today announced that the RideLondon cycling festival will return in 2022 following a two-year absence from the calendar
Taupō to host 2024 Ironman 70.3 World Championship
Taupō has been confirmed as the host for the 2024 Ironman 70.3 World Championships after missing out on the opportunity to host the 2020 and 2022 events.
Stan Chia on Vivid Seats becoming a public company, building its brand
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Stan Chia, Vivid Seats chief executive. Fisher and Russo also discuss NBC Sports’ record-setting rights renewal with the Premier League for the United States, the introduction of a dramatic series of 2022 purse and bonus increases at the PGA tour, further advances in the attempted reboot of the United States Football League, and the pending departure of Major League Soccer president and deputy commissioner Mark Abbott.
Eleven focuses on D2C and ‘locally relevant’ sport in new Asia-Pacific service
Eleven Sports COO Alessandro Tucci on the company's new Asia-Pacific push and how it will differentiate itself from jostling competitors.
Webinar replay | Understanding NFTs and the value proposition for sport
In this recording of a webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum commercial returns, while also ensuring they don’t alienate their fans.
Nascar racing at full speed to establish significant presence in the metaverse
Nascar managing director of gaming and esports Nick Rend tells SportBusiness why the stock car series is placing as much of a priority on establishing an all-encompassing digital presence as one in the physical world. Bob Williams reports.