Ironman Group chief executive Andrew Messick talks about the three steps the world's largest mass participation business has taken to minimise commercial impact of the Covid-19 pandemic.
Ironman creates Covid-19 event safety guidelines in anticipation of resumption of racing
The Ironman Group has released a set of guidelines and principles designed to allow it to safely operate Ironman and Ironman 70
Ironman’s new investors will focus on content and virtual racing to unlock value
Ben Cronin looks at Advance Publications and Orkila Capital's recent acquisition of Ironman, and how it will be looking to capitalize on the event despite much of the audience and participants of the mass participation series being under lockdown.
PTO delays Collins Cup, diverts quarter of $2m pot to triathlon community
The Professional Triathletes Organisation (PTO), the not-for-profit entity that represents the body of professional triathletes, has pushed the Collins Cup, its flagship event, back to August amid the…
Search on for additional sponsors and venue as triathlon record attempt launched
Four leading triathletes, including reigning Olympic champion Alistair Brownlee, are to take part in a historic attempt to beat the record times for men’s and women’s iron distance triathlon in an eve…
Egypt to host first Ironman 70.3 event in 2021
The Ironman 70.3 half-distance triathlon series will stage its fourth event in Africa next year after plans were announced for a first-ever race in Egypt
Peacock streams PTO event at Daytona as IMG distributes rights in over 100 countries
The PTO 2020 Championship at Challenge Daytona, a triathlon event to be held at the Daytona International Speedway, is to be broadcast domestically by Comcast and NBCUniversal’s Peacock subscription s…
23 Capital starts up again as Traub refocuses efforts on football
Covid-19 disrupted 23 Capital’s business more than most other football financiers, nixing the sale of a majority stake in the company. Now, co-founder Jason Traub is looking to press ahead after a tough year at the office. Callum McCarthy reports.
NBA gains more sponsors than it loses in year after the shutdown
The NBA signed up more sponsors than it lost after the shutdown in March 2020
Innovation and safety around the ‘NBA Bubble’ enhanced the league’s reputation
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Saudi Arabia pitches to be development centre for football industry as part of Asian Cup bid
Saudi Arabia's bid to host Asia’s continental football championship, the AFC Asian Cup, in 2027 contains a broader plan to become a centre for learning and development for the Asian football industry. Tom King reports.
The SportBusiness Finance Weekly Podcast | SeatGeek’s Russ D’Souza on the return of fans to live events
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Russ D'Souza, co-founder and president of SeatGeek, and also discuss the emergence of ViacomCBS streaming service Paramount+ and the rise of athlete investment vehicles.