Ironman

The global focus on health and fitness, and the need for companies to promote it among their workforce, is set to pay commercial dividends for sports properties such as The Ironman Group, its new executive vice-president of global partnerships has declared.

Ironman has become the latest property to which DAZN has secured broadcast rights in most global markets in a two-year deal that will see coverage showcased on the broadcaster’s free, ad-supported tier.

L'Équipe, a subsidiary of the Amaury Group, has acquired the broadcast rights in France to show leading Ironman races this year.

The Ironman Group has enhanced its virtual racing capabilities with the acquisition of indoor virtual cycling app FulGaz

The Ironman Group has appointed former American Express and Diageo executive Roshanie Ross to be its new chief digital officer

Swiss watch brand Breitling has extended its role as the ‘Official Luxury Watch’ of the Ironman triathlon series.

The Ironman series has extended its sponsorship deal with training systems brand Supersapiens to include World Championship title rights – the first such agreement under the sports’ new owners, the pri…

The Endurance Coalition, an organisation that counts mass participation event organisers Ironman, Spartan Race and USA Triathlon among its members, has claimed eighty per cent of mass participation businesses…

The Ironman Group has cancelled the 2020 editions of the Ironman World Championships and its half-distance Ironman 70.3 World Championships due to the ongoing impact of the Covid-19 pandemic

Spain’s markets and competition regulator (the CNMC) has approved Advance Publication’s $730m (€644m) deal to acquire Ironman from the Wanda Sports Group. T

Ironman Group chief executive Andrew Messick talks about the three steps the world's largest mass participation business has taken to minimise commercial impact of the Covid-19 pandemic.

The Ironman Group has released a set of guidelines and principles designed to allow it to safely operate Ironman and Ironman 70

Ben Cronin looks at Advance Publications and Orkila Capital's recent acquisition of Ironman, and how it will be looking to capitalize on the event despite much of the audience and participants of the mass participation series being under lockdown.

Global endurance series Ironman Group has signed up virtual cycling app Rouvy as it develops its presence in simulated racing

Wanda Sports Group has announced it has entered into a definitive stock purchase agreement to sell its Ironman business to Advance Publications, the American media company that owns Condé Nast and holds …

The Ironman Group has announced that it is set to launch an all-digital version of its iconic triathlon series, Ironman Virtual Racing, allowing athletes to continue to train and compete from anywhere…

The Professional Triathletes Organisation has written its latest open letter to Wanda Sports Group, suggesting that any plans it has to sell Ironman could be “adversely affected” if it fails to entertain the…

Wanda Sports Group is hoping to raise $1bn (€930m) if it chooses to sell its Ironman triathlon business, Bloomberg has reported.