L’Équipe acquires Ironman rights in France
L'Équipe, a subsidiary of the Amaury Group, has acquired the broadcast rights in France to show leading Ironman races this year.
Ironman enhances virtual racing capabilities with FulGaz cycling app acquisition
The Ironman Group has enhanced its virtual racing capabilities with the acquisition of indoor virtual cycling app FulGaz
Ironman appoints former Amex, Diageo executive Ross as chief digital officer
The Ironman Group has appointed former American Express and Diageo executive Roshanie Ross to be its new chief digital officer
Breitling extends with Ironman in luxury watch role
Swiss watch brand Breitling has extended its role as the ‘Official Luxury Watch’ of the Ironman triathlon series.
Ironman deal with Supersapiens marks first major title sponsorship under Advance
The Ironman series has extended its sponsorship deal with training systems brand Supersapiens to include World Championship title rights – the first such agreement under the sports’ new owners, the pri…
80 per cent of mass participation events could disappear, claims coalition
The Endurance Coalition, an organisation that counts mass participation event organisers Ironman, Spartan Race and USA Triathlon among its members, has claimed eighty per cent of mass participation businesses…
2020 Ironman and Ironman 70.3 World Championships cancelled
The Ironman Group has cancelled the 2020 editions of the Ironman World Championships and its half-distance Ironman 70.3 World Championships due to the ongoing impact of the Covid-19 pandemic
Spanish competition regulator approves Ironman sale to Advance
Spain’s markets and competition regulator (the CNMC) has approved Advance Publication’s $730m (€644m) deal to acquire Ironman from the Wanda Sports Group. T
“There’s going to be a strong trend towards localisation” | Andrew Messick, Ironman
Ironman Group chief executive Andrew Messick talks about the three steps the world's largest mass participation business has taken to minimise commercial impact of the Covid-19 pandemic.
Ironman creates Covid-19 event safety guidelines in anticipation of resumption of racing
The Ironman Group has released a set of guidelines and principles designed to allow it to safely operate Ironman and Ironman 70
Ironman’s new investors will focus on content and virtual racing to unlock value
Ben Cronin looks at Advance Publications and Orkila Capital's recent acquisition of Ironman, and how it will be looking to capitalize on the event despite much of the audience and participants of the mass participation series being under lockdown.
Ironman signs two new sponsors ahead of virtual racing series
Global endurance series Ironman Group has signed up virtual cycling app Rouvy as it develops its presence in simulated racing
Wanda to sell Ironman to Advance Publications in $730m deal
Wanda Sports Group has announced it has entered into a definitive stock purchase agreement to sell its Ironman business to Advance Publications, the American media company that owns Condé Nast and holds …
Ironman launches Virtual Racing series
The Ironman Group has announced that it is set to launch an all-digital version of its iconic triathlon series, Ironman Virtual Racing, allowing athletes to continue to train and compete from anywhere…
PTO: Ironman valuation could be ‘adversely affected’ if Wanda won’t engage
The Professional Triathletes Organisation has written its latest open letter to Wanda Sports Group, suggesting that any plans it has to sell Ironman could be “adversely affected” if it fails to entertain the…
Wanda ‘seeks $1bn’ for Ironman as discussions begin
Wanda Sports Group is hoping to raise $1bn (€930m) if it chooses to sell its Ironman triathlon business, Bloomberg has reported.
Wanda snubs Ironman sale talks given PTO’s ‘lack of clarity and specifics’
Wanda Sports Group, the sports unit of Chinese conglomerate Dalian Wanda, has said that it will not entertain discussions with the Professional Triathletes Organisation over its takeover bid for the Ironman…