Hans-Peter Zurbruegg, senior vice-president of Infront's personal & corporate fitness unit describes how the agency responded to a year in which the Covid-19 pandemic laid waste to the mass participation sector and expresses his confidence that a new focus on health and wellbeing will help to chart a path out of the crisis. Ben Cronin reports.
Ironman’s new investors will focus on content and virtual racing to unlock value
Ben Cronin looks at Advance Publications and Orkila Capital's recent acquisition of Ironman, and how it will be looking to capitalize on the event despite much of the audience and participants of the mass participation series being under lockdown.
“There’s going to be a strong trend towards localisation” | Andrew Messick, Ironman
Ironman Group chief executive Andrew Messick talks about the three steps the world's largest mass participation business has taken to minimise commercial impact of the Covid-19 pandemic.
Ironman will not host any further events in US in 2020 due to Covid-19
The Ironman Group has announced it will not host any further events in the United States this year due to the Covid-19 pandemic.
This move has resulted in the cancelation of the Ironman 70
Mass participation organiser LimeLight completes purchase of Virgin Sport
Mass participation-focused sports marketing group LimeLight Sports has announced the acquisition of Virgin Sport
Half of UK mass participation event organisers expect 50 per cent revenue loss
Over half of the UK’s mass participation event organisers have said they anticipate business revenue losses of over 50 per-cent this year as a result of the Covid-19 pandemic, according to a new survey.
80 per cent of mass participation events could disappear, claims coalition
The Endurance Coalition, an organisation that counts mass participation event organisers Ironman, Spartan Race and USA Triathlon among its members, has claimed eighty per cent of mass participation businesses…
Sinclair heightens push for regional direct-to-consumer offering
Facing rising pressures both financially and from distributors, Sinclair Broadcast Group is accelerating its efforts to introduce a direct-to-consumer offering early next year for its regional sports content. US Editor Eric Fisher reports.
APOS 2021 | Media leaders discuss turbulent transition from pay-TV to streaming era
Sports media industry leaders shared their insights on their own businesses and broader trends at the recent APOS 2021, the Asia-Pacific media industry summit.
Executive Insights webinar | Sponsorship and marketing in European football
In the latest edition in our Executive Insights series of webinars, designed to give sports business and sport management students an exclusive and unrivalled look at how leaders across the business of…
Rachel Jacobson on the Drone Racing League’s future pathway
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Rachel Jacobson, Drone Racing League president. Eric and Chris also discuss discuss the National Hockey League’s new, seven-year domestic rights agreement with Turner Sports, a new content and sponsorship agreement between Meadowlark Media and DraftKings, and the pending domestic rights renewals for England’s Premier League.