Hans-Peter Zurbruegg, senior vice-president of Infront's personal & corporate fitness unit describes how the agency responded to a year in which the Covid-19 pandemic laid waste to the mass participation sector and expresses his confidence that a new focus on health and wellbeing will help to chart a path out of the crisis. Ben Cronin reports.
Ironman’s new investors will focus on content and virtual racing to unlock value
Ben Cronin looks at Advance Publications and Orkila Capital's recent acquisition of Ironman, and how it will be looking to capitalize on the event despite much of the audience and participants of the mass participation series being under lockdown.
Mud, sweat and tears | Where did it go wrong for Tough Mudder?
At its zenith, Tough Mudder posted a $10m profit, but the company now finds itself subject to bankruptcy proceedings in the US. Ben Cronin asks how it got to this point and whether a likely sale to rival Spartan can save it.
Ironman will not host any further events in US in 2020 due to Covid-19
The Ironman Group has announced it will not host any further events in the United States this year due to the Covid-19 pandemic.
This move has resulted in the cancelation of the Ironman 70
Mass participation organiser LimeLight completes purchase of Virgin Sport
Mass participation-focused sports marketing group LimeLight Sports has announced the acquisition of Virgin Sport
Half of UK mass participation event organisers expect 50 per cent revenue loss
Over half of the UK’s mass participation event organisers have said they anticipate business revenue losses of over 50 per-cent this year as a result of the Covid-19 pandemic, according to a new survey.
80 per cent of mass participation events could disappear, claims coalition
The Endurance Coalition, an organisation that counts mass participation event organisers Ironman, Spartan Race and USA Triathlon among its members, has claimed eighty per cent of mass participation businesses…