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Ironman Group promotes ex-Lagardère executive Beeche to senior VP, Oceania

The finish line at the women's race at Ironman Barcelona on October 6, 2019 (Photo by Nigel Roddis/Getty Images for IRONMAN)

The Ironman Group, part of the Wanda Sports Group, has announced a series of senior level promotions, including appointing former Lagardère Sports Endurance executive Dave Beeche as senior vice-president & managing director of its Oceania division.

Beeche joined Ironman in 2016 when Wanda bought the endurance division of Lagardère Sports.

A statement from Ironman said: “Dave has displayed great leadership in growing the Oceania Region from 20 events in 2015 to hosting 34 events in 2020.” It is also reported he has doubled the profitability of the Oceania region for Ironman since joining the company.

Former USM Events executive Chris Carter has been promoted to vice-president and head of finance of the same Oceania division having played a role in several acquisitions and related integration efforts in the region.

The mass participation company also announced the promotion of Brooks Cowan to chief legal officer. Cowan joined the company as a commercial and product counsel in 2011 where he is credited with helping deliver various strategic partnerships, acquisitions of new races and companies, and strengthening Ironman’s intellectual property. The company currently has almost 1,200 trademark registrations across 70 countries.

The statement said Cowan contributed significantly to the Wanda Sports Group’s IPO in 2019 and was heavily involved in its alliance with World Marathon Majors.

Finally, Ashley Reynolds has been promoted to vice-president of global merchandise where she will add product development, e-commerce and store management to her list of responsibilities.

Reynolds has led the merchandise division to plan and purchase products for over 100 global events. The company said the Ironman merchandise business has “grown exponentially” thanks especially to the creation of the “record-setting” stores for the Ironman World Championships.