Fanatics
Fanatics hires Meta’s Crawford amid IPO talk
Global merchandising company Fanatics has today (Thursday) appointed Deborah Crawford to the new role of senior vice-president, head of investor relations amid what it describes as the “medium term goal” of …
Fanatics’ Rubin, Liberty’s Maffei invest in TMRW Sports
TMRW Sports, the golf technology venture co-founded by Tiger Woods and Rory McIlroy, has received investment from Fanatics chief executive and founder Michael Rubin and Liberty Media president and chief …
Fanatics takes on WWE’s global event merchandise operation
Fanatics has expanded its relationship with World Wrestling Entertainment (WWE) by taking on the US wrestling organisation’s global event merchandise business.
Fanatics expands deal with NFL’s Browns, FirstEnergy Stadium
Fanatics has expanded its agreement with the National Football League's Cleveland Browns in a deal that makes the sports merchandise company the official retail partner throughout the Browns' FirstEnergy…
Fanatics adds FFF to growing European football portfolio
Global sports merchandising company Fanatics has entered into a new long-term agreement with the French Football Federation to enhance the shopping experience for fans of its national teams
Fanatics bolsters Italian presence with EPI acquisition
Global sports merchandising company Fanatics has strengthened its position in the Italian market with the acquisition of EPI, which operates the official online and retail stores of several leading football…
MLB, Fanatics launch debut patches for Opening Day, trading cards
Major League Baseball, the MLB Players Association, and Fanatics Collectibles have created patches for every MLB debutant beginning with Opening Day that will be authenticated and feature on their rookie…
Fanatics Betting names former DoorDash exec Couture as COO
Fanatics Betting and Gaming (FBG) has named former DoorDash executive Hank Couture as its new chief operating officer
PTPA lands Fanatics trading card deal
The Professional Tennis Players Association (PTPA) for-profit commercial affiliate, Winners Alliance, has reached an agreement with Fanatics Collectibles to provide men's and women's trading card set programs…
Fanatics replaces Adidas as NHL uniform supplier in landmark deal
Global merchandising and sports retail company Fanatics has expanded its connection with the National Hockey League in a landmark deal through which it will replace Adidas as the organisation’s official u…
Fanatics follows DFB extension by signing up Belgian FA
Global sports merchandising company Fanatics has added to its international football client-base by agreeing a new deal with the Royal Belgian Football Association (RBFA)
Fanatics lands expanded remit through DFB extension
Global sports merchandising company Fanatics has extended and expanded its agreement with the German Football Association (DFB)
Fanatics enters Australian market with 10-year AFL deal
The Australian Football League (AFL) has entered into a 10-year agreement with global sports merchandising company Fanatics as part of plans to revolutionise the fan experience across its competitions
Fanatics Collectibles names Turner its first CMO
Fanatics Collectibles, the trading cards and collectibles division of sports merchandise and digital platform Fanatics, has announced Ken Turner as its first chief marketing officer
Wilkes joins Fanatics Collectibles from Klutch
Sports agent Omar Wilkes has joined Fanatics' trading cards and collectibles division, Fanatics Collectibles, as its head of athlete relations
Fanatics hires ex-Google exec Bell to lead card shopping livestream
Fanatics has hired Nick Bell to be the new chief executive officer of Fanatics Live, a newly launched card and collectible livestream shopping division
MLB’s Giants, Fanatics extend retail deal by 10 years
Major League Baseball's San Francisco Giants and sports merchandise and digital platform Fanatics have announced a 10-year extension of their retail partnership, which will grant Fanatics more physical…
Fanatics ‘in talks to acquire’ BetParx sportsbook
Global sports merchandising company Fanatics has reportedly signed a letter of intent to acquire the BetParx sportsbook as a means to further its reach in the North American sports landscape