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Fanatics lands expanded remit through DFB extension

Fans of Germany during the 2022 Fifa World Cup Group E match against Spain (by Juan Luis Diaz/Quality Sport Images/Getty Images)

Global sports merchandising company Fanatics has extended and expanded its agreement with the German Football Association (DFB).

The long-term extension to the existing omnichannel retail partnership follows significant growth achieved across the DFB’s retail channels and will widen Fanatics’ existing remit with the organisation.

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