German Football Association (DFB)

One of the most iconic partnerships in world sport, the German national football team and Adidas, is to come to an end after the Fifa World Cup in 2026, with Nike to take on kit supplier rights to the…

The German Football Association (DFB) has promoted its senior marketing and sales executive Holger Blask to the role of chief executive

The German Football Association (DFB) is to launch a free ad-supported streaming TV (FAST) channel in the next few months, which will carry men's and women's domestic club competitions, as well as some…

German public-service broadcasters ARD and ZDF have announced a new deal with Uefa for rights to Germany's men’s national team matches.

The German Football Association (DFB) has four major contracts in place for international media rights to the Google Pixel Frauen-Bundesliga, ahead of the start of the 2023-24 season later today (Friday)

Consumer electronic device brand Google Pixel will become the new title sponsor of the Women's Bundesliga from start of the 2023-24 season

The German Football Association (DFB) has announced Google as a new sponsor of the women's national team in a three-year deal

The German Football Association (DFB), Dutch Football Association (KNVB) and Belgian Football Association (RBFA) have become the first applicants to formally express their interest in staging the 2027…

Global sports merchandising company Fanatics has extended and expanded its agreement with the German Football Association (DFB)

The German Football Association (DFB) has announced domestic appliance maker Vorwerk as a sponsor of the German women’s national team ahead of the Fifa Women’s World Cup later this year.

Tyre manufacturer Continental has enhanced its agreement with the German Football Association (DFB) by becoming a sponsor of the women’s national team for the next four years.

The German Football Association has launched a tender for the non-fungible token licensing rights to its national teams and club competitions.

The German Football Association (DFB) has appointed IMG as its exclusive sponsorship agency for APAC to drive new opportunities for the organisation across the region

Supermarket chain REWE has suspended the activation of its German national team sponsorship “with immediate effect” in response to Fifa's banning of 'One Love' armbands at the World Cup in Qatar.

Ahead of the 2022 Fifa World Cup in Qatar, German airline Lufthansa has extended its sponsorship deal with the German Football Association (DFB) until 2026

The German Football Association (DFB) is taking its top-tier women’s football league title rights to market as the contract of the incumbent, online printing company Flyeralarm, is running out at the e…

Indian pay-television broadcaster Sony Pictures Networks has acquired exclusive rights in the Indian subcontinent to the DFB-Pokal, Germany’s knockout clubs competition, for the 2022-23 season.

WSC Sports has announced an agreement with the German Football Association (DFB) to use its platform to create localised, real-time highlights for the DFB-Pokal, Germany’s knockout clubs competition.