German Football Association (DFB)
DFB adds Continental to sponsorship portfolio ahead of World Cup
The German Football Association (DFB) has signed up tyre manufacturer Continental to its sponsorship portfolio
DFB turns to Amazon for Qatar 2022 documentary series
The German Football Association (DFB) has agreed a deal that will see the men’s national team become the subject of a documentary series from the Amazon Prime Video streaming service concerning its 2022 F…
Optus adds DFB-Pokal competitions to football line-up
Australian telecoms operator Optus has further enhanced its football portfolio by acquiring rights to German knockout cup competitions the DFB-Pokal and DFB-Pokal Frauen
ESPN retains DFB-Pokal rights in US through 2026
ESPN has secured a multiyear extension with the German Football Association (DFB) for the exclusive United States media rights to the DFB-Pokal club competition through 2026.
Monday evening matches ‘included’ in women’s Bundesliga domestic tender
The German Football Association (DFB) will reportedly introduce Monday evening games to the women’s Bundesliga, the top tier of the domestic women’s club game, as part of the league’s next broadcast right…
Slate of new DFB-Pokal rights agreements but new Match TV deal scrapped
The Deutsche Fussball Bund has agreed a slate of new deals for the DFB-Pokal club competition ahead of the 2022-23 season, but U-turned on a potential deal with Russian pay-television broadcaster Match TV.
DFB selling 3.Liga and women’s Bundesliga rights across four seasons
The German Football Association (DFB) has launched the domestic media rights auction for the third-tier 3.Liga and the women’s Bundesliga, the top tier of the women’s game.
DFB and Lega Serie B take to TikTok
Both the German Football Association (DFB) and Lega Serie B, the second-tier Italian football league, have launched accounts on the TikTok video sharing platform
Deutsche Telekom-DFB deal held value in challenging market
Deutsche Telekom’s recent sponsorship renewal with the German Football Federation (DFB) held its value, despite difficult on-pitch and off-pitch conditions for the rights-holder.
Deutsche Telekom hitches DFB sponsorship renewal to media deals
Deutsche Telekom has extended its sponsorship of the German Football Federation (DFB) until 2024, allowing it to leverage the IP rights with existing media rights deals for major international tournament…
Targobank extends DFB-Pokal sponsorship
Targobank has extended its sponsorship of the German Football Association (DFB) for another four years, from 2022-23 to 2025-26
Tender launched for DFB-Pokal international betting video and data rights
The German Football Federation (DFB) has initiated an invitation to tender process for international betting streaming and data rights to the DFB-Pokal, Germany’s top-tier cup competition, ahead of the n…
Sportec Solutions acquires GLT and VAR technology provider Vieww
Sportec Solutions, the joint venture between Deltatre and the German Football League (DFL), has acquired a majority shareholding in Vieww, the Germany-based provider of goal-line technology (GLT) and video…
Neuendorf seeks return to normality for DFB after election as president
Bernd Neuendorf has pledged to lead the German Football Federation (DFB) into a new era after being elected as its president
Ergo adds German national team rights to DFB-Pokal in sponsorship upgrade
German insurance group Ergo has extended and upgraded its sponsorship of the German Football Association (DFB) under a new five-year deal, starting in January next year
Helbiz Media adds DFB-Pokal and NFL to Italian content offering
Helbiz Media, the domestic and international streaming rights-holder to Italian football’s second-tier Serie B, has added rights to Germany’s DFB-Pokal and content from American football’s NFL to its o…
DFB strengthens media rights sales team with Eckartsberg appointment
The German Football Federation has strengthened its media rights sales department with the appointment of Lasse Eckartsberg, previously of the Spring Media, Kentaro and Team Marketing agencies, as head…
DFB ‘negotiating’ with Qatar Airways as Lufthansa replacement
The German Football Association (DFB) is in negotiations with airline Qatar Airways regarding a new sponsorship deal, according to reports